MANAGEMENT
The Good News
Extra, extra! Out with the old, in with the new: 2009 is over, and you have a fresh opportunity to keep current
customers coming back and attract new shoppers for 2010. Here are a few ideas to get you started.
By P. Allen Smith
here’s nothing like a brand new year to ideas to help them solve problems and add value help. Make every customer feel signifi cant.
T
kick start plans for fresh ways to make to their homes. So the fi rst place to start in 2010
your business a success. And while we is with your own attitude. It’s important to stay Promote Yourself
all have traveled over plenty of rocky upbeat and optimistic in your approach to cus- Along with great customer service for those
roads in 2009, I’m a big believer in tomers so they view your company as a solutions- who come to your store, you also need to fi nd
fi nding ways to steer clear of the potholes and based service. This can be as simple as greeting ways to attract attention to the services you pro-
focus on the opportunities that lie ahead. Here’s customers as they come in and asking them how vide and the products you sell. Be bold, and put
my view of the road map for 2010. you can help. Listen to what they need and pro- the spotlight on your business by getting the
vide information and ideas to give them what word out about what you are doing. Choose at
Optimism they are looking for. Even if you aren’t carrying least one project in the upcoming year that you
At the start of a new year, people are looking the product they need, be ready with more than, want to highlight and be sure that people know
for ways to be inspired and are drawn to busi- “Sorry, we don’t have that”: Offer alternatives and about it. This might be a public service project, a
nesses that look successful and offer innovative fresh ideas that demonstrate that you are there to prominent design that is featured in the media or
(Photo: Hortus Ltd.)
28 Lawn & Garden Retailer January 2010
www.lgrmag.com
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