HEADLINES
can do in their own landscapes Proven Winners Debuts an attractive container garden.
and gardens,” said Harry Landers, 30-Second Planter, The 30-Second Planter was fi rst
a botanic specialist for the Interna- Appears in Vogue test-marketed by Proven Winners’
tional Rose Test Garden. “The gar- One of the main reasons people propagator Four Star Greenhouse
dens are beginning to fi ll in, and say they don’t garden is because of as Pop, Drop and Grow in 2008.
people are now stopping to take pic- a lack of time. But now, with the George Strimpel, director of mar-
tures and really examine the plants. 30-Second Planter from Proven Win- keting for Four Star said, “This solu-
ners, it is both easy and fun to create tion had such strong sell-through
the fi rst year we knew that it was
going to be a home-run product
for Proven Winners and their cus-
tomers. The reason for its success
is simple; it provides a solution for
consumers that don’t have the time
or experience to garden. It’s also a
great solution for consumers who
want to enjoy an already proven
and tested combination without
having to search for the various
plants separately.”
This unique product allows con-
sumers to easily remove the bottom
of a biodegradable fi ber container
and then place it directly into a
decorative container fi lled with soil.
No digging is necessary. The fi ber
container contains Proven Win-
ners plants in various combinations
and, once the bottom is removed,
it is then placed on top of the solid
surface of the consumer’s fi nal con-
tainer. The plant’s roots then grow
directly into the soil of the fi nished
container, creating a quick con-
tainer display.
The 30-Second Planter is avail-
able as a complete kit, which includes
the exact number of plants needed,
the biodegradable fi ber containers
with attached pull-tabs to remove
the bottom, tags, point of purchase
materials and sign holders.
It is available from all of the
Proven Winners propagators in the
United States (Four Star Green-
house, Pleasant View Gardens and
EuroAmerican Propagators) and
in Canada from Nordic Nurseries,
Dentooms Greenhouses and Sobko-
wich Greenhouse.
In other news, Proven Winners
was featured in the November issue
of Vogue magazine.
The multiple-page spread with
Proven Winners’ free product
placement linked fashion with gar-
dening. Vogue’s circulation reaches
more than 1.2 million readers each
month, and a typical one-page four-
color advertisement in Vogue would
cost $128,220.
For additional Proven Win-
ners news and information, visit
www.provenwinners.com.
Write in 763
16 Lawn & Garden Retailer January 2010 www.lgrmag.com
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