MERCHANDISING
Make a
Big Splash
in No Time
Great merchandising doesn’t mean reinventing the wheel every
time you have a new product. With just a few solid pieces to act
as a backbone for your displays, you can have movable, creative
merchandising in minutes — which is often all you have.
By Tina Bemis
Invincibelle Spirit
™
Hydrangea
’m a retail grower. And I hate to admit this, but after months of planning a crop,
I
growing it, designing workshops around it, advertising it, tweeting about it and
Think Pink
writing about it on Facebook, sometimes I am simply out of steam when it comes time
The First Pink ‘Annabelle’!
to merchandising it. A fellow retailer once told me that sometimes, during the busy
season, all we have time to do is to put plants on a bench and smile.
For each Invincibelle
®
Spirit sold, $1.00 will be
In a perfect world we would all have plan-o-grams — made a year in advance — of what
sent to the Breast Cancer Research Foundation
®
.
merchandise will go where, and with what tie-ins and add-ons. In reality, someone casually
mentions, “Oh yeah, we are expecting a truckload of widgets sometime today. Find some
BCRF is dedicated to preventing breast cancer and
room for them and make a display.” And that was the essence of the merchandising compe-
finding a cure in our lifetime by funding clinical
tition I participated in at the OFA Short Course in July 2009. It challenged participants to
and translational research worldwide. Visit
ask themselves, “What could you do with only 45 minutes to create a display?” Through the
www.InvincibelleSpirit.net to make a donation
years, I have devised a few systems that help me set up inspirational displays without a lot of
and be part of the $1 million goal.
www.colorchoiceplants.com
Write in 785
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72