TECH TALK
✳
Because I have my own personal Face-
book page too, our group page is only
For more ideas,
a click away, making it easy to go post
follow Pemberton a quick note or promotional offer.
Farms!
We recently used Facebook to
announce our annual Customer
Write in 768
Facebook: Search for
Appreciation Day. The event message
Pemberton Farms &
was sent to all our group members
Garden Center
and even though it rained that day,
Garden Seed for f Garden Retailers
Twitter:
twitter.com/
the turnout and feedback from our
pembertonfarms
group members was overwhelming.
Periodically, we will we will send
out a message to our members telling
them to print out the Pemberton Face-
book page, show it to a cashier and
save 10 percent. The last time we had
more than 100 coupons redeemed by
customers! For retailers who do not
have a dynamic website, this is a great
(free!) way to show off your business.
Twitter: Quick and Convenient
We started with Twitter just a few months ago, and to date, we are
having great success with that as well. Although not as many people seem
Flexible PrFlexible Programsograms Bulk Gark G den Seedd S
to use Twitter, it too is free and it gets your message out to the commu-
nity quickly. In season, I will post a couple messages a day. Gardeners
Olds’ displays fi t your store. Use pre- Olds takes the guess work out of sell-
love to know what’s going on at our nursery, so I tweet each time we
selected assortments, or customize ing garden seed from bulk bins. Olds’
receive a new plant delivery and also about what’s currently in bloom, our
your display. Purchase outright with colorful bin labels make an appeal-
daily specials and weather updates such as frost advisories — anything we
early order dating and discount or ing display for customers.
think will help our customers and bring them to our store, I send a tweet
buy on consignment.
about it. What’s great about it is that I can tweet from my iPhone; it’s just
like sending a text message. So when I am working in the nursery or store
and see something I think our followers would like to know about, I send
a tweet. It takes all of 30 seconds!
Overall using the social networking sites has been a great addition
to our marketing plan. They’re easy to use, fun and, most importantly,
FREE. How can you not try them?
Call Olds Garden Seed today
for all the details
Mark Saidnawey owns and operates Pemberton Farms & Garden Center
800-949-5017
in Cambridge, Mass., with his brother, Tom. He can be reached at mark@
oldsgardenseed.com
pembertonfarms.com.
Beautiful packets.
Excellent varieties.
Attentive customer service.
Bulk-PrB lk Preepackpack
LearnMore!
For more information related to this article, go to
www.lgrmag.com/lm.cfm/lg011001
Buy on consignment or outright.
67 popular varieties in larger-than-
packet sizes—¼ lb, 1 oz. and ½ oz.—
For garden retailers,
in an attractive display without the
not big boxes.
labor of packaging seed from bulk.
Write in 767
20 Lawn & Garden Retailer January 2010
www.lgrmag.com
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