MANAGEMENT
“Perhaps one of the biggest challenges we face is how to
start thinking as an industry instead of one faction against
another. To keep customers coming, it’s really us versus
video games, computers and the many other ways people
could spend their time rather than gardening.”
gardening. And don’t forget houseplants as a instead of one faction against another. To
great way to begin developing green thumbs. keep customers coming, it’s really us versus
Eye-catching bromeliads and orchids, and video games, computers and the many other
other types of fl owering houseplants are ways people could spend their time rather
popular. Remind customers that house- than gardening. So our real job in 2010 is to
plants are a better value than cut fl owers offer people more value and satisfaction in
when it comes to lasting impressions. return for their investment in our industry.
Baby boomers will continue to be a valu- If together, we can get people excited about
able customer base: In their retirement, some their gardens, if we can inspire them with
are returning to a simpler life of cooking, ideas and show them how affordable and
gardening and even raising chickens. Empty easy it can be, we all win.
nesters often desire to expand their gar-
dens. Many are looking for fresh twists on
traditional gardening ideas, such as mixing P. Allen Smith is a professional garden
vegetable and herb gardens with ornamen- designer, host of two national TV pro-
tals, such as roses with tomatoes, beds edged grams, a regular guest on NBC’s Today
with herbs, and ornamental veggies used Show and author of P. Allen Smith’s Bringing
for their beautiful fruits and foliage. Pro- the Garden Indoors and other books in his
duce sharing with community-supported Garden Home Series. Visit Smith’s website
Incrediball
™
Hydrangea
agricultural farms and produce exchanges at www.pallensmith.com.
are appearing in urban, suburban and
rural communities.
Bigger is better
We’re in This Together LearnMore!
The next generation ‘Annabelle’ has huge
Perhaps one of the biggest challenges we
For more information related to this article,
face is how to start thinking as an industry
go to www.lgrmag.com/lm.cfm/lg011003
flowers and sturdy stems that don’t flop.
www.colorchoiceplants.com
Write in 780
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