29
unique and wearable.
Lecour excels in adapting traditional
cuts into truly unique creations.
The designer duo gets most of the
materials supplied from Japan or
overseas while naturally the silk they
use comes from China.
The standard procedure for
developing a new collection is to jointly
work out the concept and then work on
the men and women’s wear individually.
Lecour is responsible for the Men’s
collection, whereas Saint Hua designs
their Women’s line.
What makes creations of Le Divan
different to other fashion brands?
Saint Hua: “Our pieces seem rather
conservative, but unveil many details
up-close. The silhouette must be perfect
and has to make this impression as
well from far away. If someone seeks a
normal suit, he’s at the wrong address
at our studio.”
Lecour: “I remain fascinated by
Dior’s “New Look”. Quite similar to the
grandsengieur of Haute Couture, we
are thriving to produce perfect shapes.
I attended the ‘Institute of Creation and
Couture’ in Marseille, France, and what
I learned there couldn’t have been a
better preparation.”
Le Divan’s clients are an exclusive The designers are against a distinct personality. In their hands
circle of people. Why is this and what uniformity of all sorts and plead for these materials are shaped, folded and
are the people looking for who like to more individuality in clothing. They like pleated much like an origami artist
be dressed in their fashion? to inspire and wake emotions. would do with paper.
Lecour: “China is our deepest “We are like Viktor & Rolf, the only The dramatic consistency of many
inspiration. More and more people difference is we are ten years younger,” of Le Divan creations has been inspired
here learn the true meaning of fashion. tells Saint Hua with a grin on his face.” by the expressionist movement in
Many of the locals here have no idea They find further inspiration in general and in particular, early to mid
how to assemble a wardrobe designs of big names like Raf Simmons, 20th century German expressionist
or have developed their own taste. or Hedi Slimane. Lecour prefers the cinema. This inspiration is telling in
We understand ourselves also as work of Issey Miyake or Kenzo. Aurélien’s and Tony’s strong belief that
advisors. Individual consulting is a very Le Divan’s aim is, to help individuals a garment speaks a great deal about the
important part of our services. Loyal to earn confidence in positioning person who wears it, and is a very direct
customers are people from various themselves in harmony with their communication with society at large.
creative fields and architects. Architects wishes, moods and environment. These are extravagant fashion
have this natural understanding of the Many similarities can be found pieces, from a label that is proud to
structure of a piece of clothing.” between the work of Aurélien and produce their creations under the tag
Saint Hua: “Our clients are people Tony and the process of architectural of “Made in China”.
who like to distance themselves from creation. It can be found in their
www.ledivanstudio.com
any kind of uniformed runway look of sensibility in materials and structure;
the super-brands.” noble, natural, structured and with
avantoure
|
avan trend
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72