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by Miriam Deller
Le Divan – Couture inspired fashion from Beijing
Le Divan is a project born in 2007 with the sole purpose of bringing to life the artistic vision of Australian native,
Anthony Saint Hua and Frenchman Aurélien Lecour. It is an arena for the two designers to dream, experiment
and explore the artistic potential of fashion.
Aurélien Lecour
Anthony saint hua
Free creative activity acts as a form of blonde man in his mid-twenties explains
psychotherapy for Aurélien and Tony why he chose the Chinese capital to
as they plunge into the depths of their be the base of their venture.
emotions and ideas. “Beijing is peaceful and maintains high
“Le Divan” is a French term for cultural standards. We couldn’t ask
the couch clients would sit on while for a better environment to work on
revealing their innermost thoughts to collections and be inspired.”
a psychologist, an analogy which runs Lecour and his business partner
deeper still as Le Divan’s purpose is to Anthony Saint Hua were introduced by
provide customers with an expression a mutual friend and within one year,
of their individuality and potential. their label Le Divan was born and they
And ultimately it’s about feeling good opened their first studio and showroom.
with the concept of the couch being After successfully launching their
symbolically connected to a kind of label, they moved their studio from
lifestyle that is opulent, exclusive the Hutongs in the west of the city to
and comfortable. the artsy surroundings of Caochangdi
Village.
The origins The visions of the multicultural label
“I’ve never felt connected with the
“therapize” the local fashion scene and
surroundings of Shanghais fast paced
beyond.
lifestyle.” Aurélien Lecour, a tall, slim,
Le Divan Avantgarde Fashion –
avantoure
|
avan trend
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