The site was unique in that all the elements of production and presentation
were situated in one central location. “Designers are able to bring their cli-
ents through here and see their furniture through every step of the produc-
tion process,” remarked Lawrence. This remarkable set-up is another way
that William & Wesley caters to the needs of the interior designer. “Having
all of these capacities under one roof makes the job of the designer much
easier and allows them to complete their jobs much faster,” says Lawrence.
Textile production has recently become an integral part of William &
Wesley’s success. Lawrence cites the representation of Christopher Hyland
in 2004 as an inspiration. “It became very clear to me that all interior de-
sign begins with textiles.” The textile collection was released in conjunc-
tion with the new showroom opening in 2006. It featured a stunning array
of woven washed chenille and expanded to a substantial offering of mo-
hair, silk, velvets and wovens. A modern collection of sheers and outdoor
fabrics is now available. Textile development is becoming an increasing
priority at William & Wesley and will continue to shape the business.
Lawrence proudly stresses the business model of his brand, stating,
“William & Wesley is truly global because our clients are truly global. Our
products can be found all around the world from Shanghai to Dubai. We
do not seek showroom representation; we penetrate cutting-edge, sophisti-
cated design and architecture firms from coast to coast. We get our foot in
the door on a trial basis, exceed their expectations on quality, lead time and
price, and they naturally become part of our franchise.” This confidence
has created success, which has allowed William & Wesley to expand their
scope of production.
Creating a designer-friendly experience has always been a priority for
William & Wesley. Through this model of speed and hands-on service,
Lawrence has seen his company rise to the forefront of the custom furni-
ture business and begin to grasp control of the textile market. Perhaps it is
Lawrence’s lack of professional design training that has lent him such a
fresh look on the custom furniture business, but either way his innovations
and unusual approach have piloted William & Wesley to immense success.
rade
T
Page 33: Louis XVI Poster Bed and Marceau Side Chair; Pages 34-35: Macas-
sar Pedestals, Klismos Tripod Table, Vanessa Sofa, Cube Ottomans, Serpen-
esign
tine Cocktail Table, Melrose Lounge Chairs and Christine Chairs. Window treat-
D ments from the William & Wesley Textiles line; Page 36: Metropolitan Sofa, St.
Croix Lounge Chair, Cambridge Armoire with mercury mirror door insets and a
carved game table.
36
Form 1.indd 36WilliamWesley revise.indd 6-7 7/6/09 3:22 PM 7/6/09 3:16 PM
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