p6 Outdoor NEWS:SGBGolf_NEW_template 27/07/2009 13:53 Page 6
SGB Outdoor News
New Europe Trekmates
head for KEEN expands; new
KEEN has appointed John Jansen to the newly
appointments
created position of General Manager for KEEN
Europe. In 2008, KEEN prioritized Europe by
Following several years of sustained growth,
setting up their new European HQ in Rotterdam,
Trekmates has made two senior level
the Netherlands.
appointments; Sue Smedley-Roberts as Director
“Europe has been prioritized as a key growth
of Brand Development and John Blundell as
region for KEEN and we now have the Leader in
Director of Sales. The appointments come as the
place to set up both the brand and the business
company embarks on an aggressive growth and
for future success,” said James Curleigh, President
expansion strategy which aims to bolster its
& CEO of KEEN. “John has already engaged his
business in core markets, while expanding into
proven experience, leadership ability, and market
new territories.
understanding to move KEEN in the right direction.
Sue Smedley-Roberts joined the company in
John will also be a great addition to the Global
January from lifestyle clothing company Barbour
Management Team.”
International and previously held senior level
John said of his appointment: “I’m really excited
positions at global swimwear giant Speedo
to join the KEEN team. It’s great to be part of a
International. Her responsibilities include the
young, entrepreneurial organization that is
development of a cohesive marketing strategy for
committed to further develop the brand in
the brands while also improving their
Europe."
presentation in-store.
Noted outdoor industry professional John
Blundell joins from Eurotech. His role will focus
Berghaus gives something back
on new business acquisition in core and non-core
markets, in addition to the development of UK
independent sales working in conjunction with
A team of volunteers from Berghaus recently spent two
the UK sales team.
days at Glen Nevis helping the John Muir Trust in its vital
work conserving the Highlands of Scotland at one of the
country’s most scenic glens.
The John Muir Trust was formed in 1983 and exists to
protect and conserve wild places in the Highlands and SKuffguard to
the Islands of Scotland, as well as to increase awareness
and understanding of the value of such places. Berghaus
'revolutionise
send a team of volunteers every year to help maintain
the areas of superb natural beauty that the Trust owns.
packaging'
The Berghaus team consisted of thirteen staff from
design, marketing, retail, HR and operations who each Smurfit Kappa has developed a UK first with
gave up two days of their time to volunteer for the Trust. Each day the team had to make the 45 ‘SKuffguard’, a soft non-abrasive liner for
minute trek to start their work loaded with all the necessary tools. The first day was spent removing corrugated board which protects products from
700 metres of redundant fencing, and the following day the team worked through a thunderstorm to being scuffed, scratched or damaged in the
re-make some paths on the slopes of Glen Nevis using stone from a dry river bed. supply chain.
Angela Turley, marketing communications manager at Berghaus, commented: “As outdoor The use of the SKuffguard liner means that
enthusiasts it was a rewarding experience for everyone and was a chance to give something back to extra inner protective packaging like polystyrene
the places that have given so much to us.” or bubblewrap is no longer required. This will
result in a host of efficiency, cost and
environmental benefits for both manufacturers
Patagonia relaunches 'Footprint
and retailers.
In addition, due to the absence of the inner
Chronicles' site
protective packaging, SKuffguard will enable
packs to be designed to fit snugly around a
product – reducing the size and amount of
June saw Patagonia launch a revamped Footprint Chronicles website with a new format that expands packaging required. Such reductions in overall
on the company’s social practices. The Footprint Chronicles is an interactive mini website that reveals pack sizes could lead to better palletisation,
to consumers the good and the bad involved in manufacturing outdoor clothing such as fleeces and allowing products to the shipped and stored
rain shells. The company also adds the environmental footprint of 166 individual products to their more cost effectively.
website, becoming the only apparel manufacturer in Europe to offer the public such broad For more information on SKuffguard contact
transparency regarding products’ impact on the earth. The updated website also offers life comments Richard Fishwick at Smurfit Kappa XXL/Heavy
posted on Patagonia’s blog (the Cleanest line) about the Footprint Chronicles and hosts a new 15- Duty on 07970 060 044, email
minute video about Patagonia’s social responsibility efforts. enquiries@smurfitkappa.co.uk or visit
www.patagonia.com/euro/footprint www.smurfitkappa.co.uk
6 SGB OUTDOOR JULY 2009
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