P12-16 Tennis:SGBGolf_NEW_template 27/07/2009 14:50 Page 14
Tennis
K•Swiss launch new styles and technology for 2010
For the most enthusiastic tennis player, K•Swiss has released the K-GS-
miSOUL Tennis Performance Trainer, a lighter (14.2 oz) and breathable shoe
with K•Swiss' custom miSOUL technology – the most versatile performance Trion:Z
technology on earth. The shoe comes with interchangeable inner-soles Trion:Z technology is a unique innovation, combining the therapeutic
allowing players to customise their performance for speed and comfort, as properties of 1000 Gauss magnets and minus ion producing minerals
well as offering extra stability and also accommodating existing orthotics. together to form the most powerful product of its type on the market
The shoe has all the qualities of a top-end K•Swiss 7.0 tennis shoe, along today. Tennis is a key and growing market for Trion:Z with Ivan Lendl,
with seamless dura wrap toe and quarters, breathable TPU base and cooling Grand Slam Winner, former World Number 1 and winner of 94 singles titles
fins to radiate heat. in 16 different countries a spokesperson for the brand. Trion:Z bracelets and
Continuing their innovation K•Swiss has also launched an all round tennis necklaces are made with a unique material called “STAYERS” which has
lifestyle shoe called the Speedster thanks to its minus ion-producing minerals woven into the
lightweight technology (12.5oz). Its flat bottom fabric which is widely believed to counteract
makes the shoe work for clay and hardcourt while the positive ion build-up which
its perforated vamp, quarters and heel counter leads to excess fatigue,
keep feet cool. Competitively priced, this shoe is heightened sensitivity to pain,
perfect for action on and off the court. and reduced focus and
For further information on the full range of concentration. The twin
K•Swiss Performance Tennis footwear and medical-grade magnets are
apparel range contact John Freeman on 07973 positioned in a patented
225868 or 01494 815668 (also fax). Alternating North-
South Polarity Orientation
(ANSPO) to increase
Prince penetration and
Prince Sports – a leader in sports product innovation – magnetic field flow.
announces the launch of EXO3, its newest high EX03 Bracelets are available in
performance tennis racquet line. EXO3 Graphite 21 colours. Key to brand
features the patented, revolutionary 100 success is user feedback, 89% of
engineering feat called the Energy customers found a noticeable positive benefit.
Bridge which suspends the string Key reasons for purchasing Trion:Z are pain relief – 29%, stress and tension
bed, expands the sweet spot and relief – 11%, improved performance in sport – 28%, general health and
delivers a myriad of playing well-being – 32%.
benefits.
One of the beauties of EXO3 is
that its core technology delivers benefits that will be Price
appreciated by all levels of frequent players. Prince Price developed the balls for Mini Tennis
has carefully applied this technology to each specific with the LTA, who together with the ITF are
model in the line in order to address all segments of the promoting the game strongly through
market. While the game improvement models will schools and clubs. The balls, which are
continue to delight the millions of players who have looked very durable, are produced here in the
to Prince innovation over the years to help them play better UK and are constantly developed and
and have more fun on court, two true player spec models will improved. Retail display packs are
EXO3 offer state-of-the-art performance to advanced level available.
BLUE competitors and provide Prince with the ammunition to re- A growing line for Price is the
launch their assault on this growing segment of the market. personalising of yellow, white,
The heart of EXO3 is an engineering breakthrough called orange, pink, blue and black
the Energy Bridge. This Bridge suspends almost the entire tennis balls and keyrings which are
string bed from the frame. In fact, 77% of the strings never sold through both sports and gift retailers. Individuals,
come into contact with the frame allowing the strings to move more freely, companies and clubs buy them for events, celebrations and presents.
unlike traditionally constructed racquets which restrict them.
14 SGB SPORT JULY 2009
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