p4 Outdoor NEWS:SGBGolf_NEW_template 27/07/2009 13:51 Page 4
SGB Outdoor News
David Jensen becomes Merrell
Outward Bound introduces B2B
Ambassador site at OutDoor
Legendary broadcaster and DJ David ‘Kid’ Jensen has became an At Friedrichshafen 2009 Merrell will be
Ambassador for The Outward Bound Trust, the UK’s leading provider introducing a highly innovative new Business 2
of experiential learning in the outdoors. David will help the Trust to Business website which will allow all accounts to
continue its work in inspiring young people to fulfill their potential log on and buy products on line. The service is
through challenging outdoor experiences, raising self-esteem and aimed at customers, sales representatives and
preparing them to face the future with confidence. distributors making it a modern day and
David will now work closely with the fundraising team at The extremely effective business tool.
Outward Bound Trust to help raise awareness of the charity’s work. This B2B system will be available to use online
and offline, in stores, at home, in showrooms and
in the office and will always be immediately
Ferrino returns to the UK
accessible. The benefits are huge as it will be up
to date with regular information on a daily basis
and be able to give accurate and regular stock
Italian outdoor brand Ferrino is now back in the UK after several years absence. Next year the brand
figures as well as customer details and reports. It
celebrates its 140th birthday, an important event in a long tradition of producing fine outdoor
will also be able to be used to track orders and
equipment,which makes it the perfect time to reintroduce this important brand to the UK market.
order entries and acknowledgements as well as
With a product range to suit all markets, from the alpine climber to the family camper, each product
customer service time and any other relevant or
is carefully designed and tested. Highlights from the current range include the waterproof WHL 27
important information needed.
pack, in the High Lab range, and the imaginative T-read sleeping bags.
Ferrino is being represented in the UK by Wild Sheep Distribution who can be contacted on
07975514519, and full details of the Ferrino brand can be found at www.ferrino.it
Montane
Whitby closes in on 'grey' importers
announces
Whitby & Co have 'stepped up' their war against grey importers. This announcement has been marked
'Pro Store'
by the news that a US Company, Barbizon Inc who had been shown by Whitby’s to have been
supplying a UK subsidiary, has had their trading relationship with Leatherman Tool Group terminated.
Nick Griffiths, Chairman of Whitby & Co said: “Whitby’s invest a lot of time and money in the
initiative
Leatherman brand in the UK and we will do everything in our power to defend this investment. Many
Montane has announced the creation of
of these companies and individuals do a lot of harm to a brand by offering nil after sales service, and in
Pro Store, rolling out from Spring Summer
many cases they do not pay the proper import duty and VAT that we as a legitimate importer have to
2010. The invite-only retail accreditation
pay.”
scheme is designed to make a broader
Leatherman Tool Group is working closely with Whitby & Co to stamp out the grey market in
range of Montane products available
Leatherman Tools. Michael Serrien, Leatherman Tool Group’s European Sales Manager commented:
through a geographically distinct network
“When you offer a 25 year warranty you want to rely on people that are trained by your company. By
of retailers and a small number of online
working with exclusive distributors we give them the full support to fight grey marketers in our name.”
retailers, capitalising on the constantly
Whitby now have in place all contractual and legal requirements to take similar action to defend the
growing demand for Montane products.
Buck Knife brand.
Among the many benefits, Pro Store
retailers will be able to access instore
furniture such as carpet mats and island
CAMP and CASSIN combine
slatwall gondola units bearing the Pro Store
branding as well as being able to
participate in special Montane Mountain
C.A.M.P. has written a new page into its history by integrating the CAMP and CASSIN brands into a Activity Days (MMAD) which give retail staff
single company. the opportunity to experience the products
120 years after being created, C.A.M.P. is reacting to the storms which are shaking the worldwide as part of a two-day guided mountain
economy by taking a strategic step, the aims of which are to support and improve the ranking of the adventure.
CAMP and CASSIN brands in an unstable market. Pro Store is being supported with a
Integrating the two brands means wider horizons and new developments, a complementary process consumer advertising campaign. With a five
aimed at reinforcing the relationships between the company and its customers. figure spend and commencing March 2010,
Uniting the two companies, from the R&D Department to the Sales staff, the production chain this includes a number of print and online
becomes more rational for both sides. This fusion will increase and improve the range of products consumer titles which it is expected will
offered to customers, without any internal competition inside the C.A.M.P. Group. drive significant store traffic.
C.A.M.P. will be the supplier of both brands with a single, unified invoice.
4 SGBOUTDOOR JULY 2009
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