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P18-22 BRAS:SGBGolf_NEW_template 27/07/2009 15:02 Page 22
Sports Bras
Freya Active and Elomi by Eveden
Launching this season is an amazing underwired sports bra called Elomi - , which is specifically designed with the fuller figured woman
in mind and is available all the way up to a J cup. The underwire finishes below the
neck edge of the bra in a unique construction which gives perfect bust separation.
The higher neckline offers great control and minimises bounce which is achieved
without the need for compression in the cups.Freya Active sports underwear is
suitable for any sports, particularly high impact sports such as running and horse
riding. This high performance design is unique as it shapes and lifts rather than
compressing the bust whilst offering the ultimate in support and comfort. CoolMax
fabric which dries five times faster than cotton and wicks moisture away from the
body is used for the collection which encompasses a full coverage soft cup bra and a
medium coverage underwire bra.
I have tested the Freya active non-underwired while running and there's absolutely
no uplift as the Inner Sling which extends to the shoulder strap to enhances support
and reduces ‘bounce’. I like the fabric as it doesn't retain perspiration and the cut of
the bra is really comfortable with the straps – built up with padding for comfort –
sitting nicely on the shoulder below the trapezius. There is also a medium coverage
underwire which is designed for high performance with average coverage, it features
a sporty mesh centre front and double layered cups for added support. The underwire
for maximum shape and support has a wider curvature, puncture-resistant wire casing
and double fabric for firm support. Both come in sizes 28D-38G, 30GG-38H.
With Eveden, retailers can order stock based on what they have selected at trade
shows and appointments with their sales rep.
Elomi Energise. Sizes D to a J cup and a 34-48” back. Introduced in black, nude and white. £26
Saucony's Motion Sensor Bra incorporates their patented Performance
Shape Technology providing stretchable, breathable moulded cups
which give great shape and fit; the Sorb-tek lining maximises moisture
management. With hook and eye closure on band it can also be worn
on its own as a crop top or as a support bra beneath another top. The
Nexus is a zip-fronted version of the top-selling Motion Sensor Bra with
all of the same features. It's designed to improve comfort when
exercising on your back, for example when taking part in Pilates or yoga.
The Motion Adjust Bra is again based on the Motion Sensor bra with
hook and eye fastening on the
back, but with the added
feature of velcro-
closing shoulder
straps for
improved fit and
comfort. It's great
to have the
adjustment on
the shoulder
strap as over the
period of a year,
these were
invaluable to firm
up the bra's
All have a SRP Motion Sensor Bra / Nexus Bra with front zip
of £30. fastening / Motion Adjust Bra with adjustable straps.
All available in Black and White
22 SGB SPORT July 2009
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