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SGB News
NISTEX
INTERSPORT show
NISTEX
a success
returns as a
INTERSPORT's recent Q1 show built on the group's
recent re-energised spirit under general manager Barry
landmark show
Mellis. Most of the major brands attended, including
of course Nike and adidas, alongside Puma, MBT,
Field to Podium, Jakabel, New Balance, Mizuno,
NISTEX made a welcome return as it took its Shock Absorber, Matt Roberts and many more.
place again as a star sports trade show Every brand had a story to tell, with new
firmament. The event, organized and run by technologies and upgrades to running shoes, widely
INTERSPORT in association with SGB, was expanded apparel lines and much more besides.
bound for success as it offered independent Highlights include Matt Roberts' range, really well
retailers the exclusive and unmatched designed sports apparel with effective, meaningful
opportunity to meet with the world’s top design touches. They've slightly widened the colour
brands, including adidas, Asics, Nike, palette of the range, and it's even more striking with
Puma, Speedo, Umbro and Under Armour. splashes of cyan complementing and adding dynamism
The event took place at INTERSPORT’s to their line.
stylish and contemporary purpose-built Saucony had some of the well-received ViziPro range
headquarters, Cranmore Park in Solihull, on show, including a running shoe with a ViziPro outer
Birmingham. This proved an ideal – very striking, and very different to most shoes out
environment to mark INTERSPORT’s arrival there.
back as an industry leader. It was a show Shock Absorber scored a huge hit with their
where retailers and suppliers found the perfect swimwear range, which went down extremely well
forum to enjoy great hospitality, network and with attendees. Their sports bras are among the best
build strong relationships; all against the on the market, this line will just add to their
background of some of the best buying deals excellent reputation.
currently available on the market. Field to Podium's range has increased hugely since
It was in the words of one retailer that the we last caught up with them, with the colourways
show might be summed up, when he expanded; their strength for us, though, is their super
commented: “The exhibition enabled us to fabrics combined with ageless design. Anyone can
put a hand mirror to the market and see the wear F2P, and you have the added bonus of supporting
vast range of opportunities available for grass roots sport when you buy it.
ourselves.” Jakabel enjoyed great success in the warm weather
Reviewing the show, Barry Mellis, thanks to their range of UV-defiant swimwear for
INTERSPORT’s General Manager, younger children, including some brilliant float suits.
commented: “We have hit the comeback Petron were pushing their latest innovation – bowkits,
trail in a big way and the show where everything a starter needs is packaged into one
demonstrated the revitalized pulling-power easy kit. A great idea, and the price seems to be right;
of the INTERSPORT brand. As we move archery seems to be doing well in the UK now and we
forward in making impressive headway and hope Petronas benefits, as they're a forward-thinking
our strategy for growth takes hold we can see company, with surprising and good quality product –
how we have, once again, become the not to mention possibly the cheapest croquet set
magnet for retailers as they seek the best available…
buying deals from the leading sport’s brands The beauty of INTERSPORT's shows is that
in, what is after all, the most challenging of attending retailers have plenty of time to talk to the
economic times.” brands; INTERSPORT has just over 60 members, and
Developing the theme, he said: “We across a two-day exhibition, this means that they get
continue to re-emerge as a major force in real quality time with the biggest suppliers in sport. This
the market and at he same time we is invaluable, as decisions are made based on greater
recognize the staunch loyalty and the depth and breadth of knowledge, and relationships are
steadfast allegiance of both our members strengthened across the board.
and the brands that mark out our success
and enabled us to put on a re-modeled exhibition that
chimed with the market and stands as a landmark for the industry.”
10 SGB SPORT JULY 2009
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