P12-16 Tennis:SGBGolf_NEW_template 27/07/2009 14:49 Page 13
Tennis
little or no effect on sales overall. Because of lower prices, the ‘cake’ is getting HEAD
ever smaller. Retailers need to promote niche lines, such as Price's personalised In 2009 HEAD launches two new player frames;
balls and balls for Mini Tennis, where ball price is perhaps not the main factor YouTek Speed (currently used by Novak
in making a sale. Djokovic) and YouTek Radical (will be used by
Trion:Z has an active marketing programme throughout the year, including Andy Murray for the US Open). Both these
featuring in the consumer press. The summer season is key to their tennis frames are part of HEAD’s new YouTek
sales and this year have exhibited at the Tradition ICAP International and strategy, which
Aegon Championships. They stress the importance of retailers making full use combines superior
of the provided merchandising kits and the results of their user surveys are a technologies to
further powerful sales tool. perfectly match
A strong perception that has come through is a problem that affects many your individual
markets; brand owners in general are focused very heavily on building their needs. The new
share of the existing market, rather than building the market as a whole. This technologies that
is entirely understandable, but the real sales growth will be achieved by that work within YouTek
whole market growth. are d3o and HEAD
Grommets with Teflon
friction reducing polymer.
Dunlop The YouTek Speed is a
2009 Saw Dunlop expand on the successful completely new frame style YouTek
product innovation of Aerogel by adding for HEAD, with an ultra thin Raducak
4Dbraiding to enhance the playability in each of beam and a player-orientated
the premium rackets. New for the summer was weight, whereas the YouTek
the introduction of the Aerogel 4D 300 Tour, Radical still has the
which will appeal to the advanced player and has heritage of HEAD’s best
been developed using Dunlop's tour players James selling Radical series,
Blake and Jurgen Melzer. This weapon is aimed at a with the new technologies for added performance.
player who uses a long aggressive swing yet requires YouTek Whether your game is aggressive and adventurous or
Speed consistent and smooth, YouTek enhances your
performance and brings out the best in you.
Aerogel 4D 3HUNDRED TOUR
KARAKAL Tennis 2009 – Evolution by
Aerogel SUPER-LITE Design
By closely working with top David Lloyd tennis
coaches we have completely re-
designed our Tennis collection
to give the Q4 series the
exceptional response and control. Dunlop will also expand the Aerogel 4D ultimate game improvers and
range for 2010 having listened to specialist tennis retail players rackets. The coaches
market on their current range. wanted a simple design with
technology that did not mask
the player's or racket's
Slazenger characteristics. With this in
Slazenger re-introduced the Championship mind we designed the game
Hydroguard ball by popular demand this year. This ball improvement rackets to be
has a unique Hydroguard water resistant cloth slightly lighter giving greater
technology and results in a truly remarkable all court mobility but still keeping feel. The
tennis ball. Results on this ball means that it is up to players’ rackets are pro weighted
70% more water resistant than the nearest equivalent with perfect balance for power and Q4
competitor's water resistant ball. This ball is available in control.
a 4-ball or 3-Ball tube. This builds on the stable of
Slazenger Wimbledon balls that has over 107 years of TECHNOLOGY
association with the All England Championships, which The 4 Nano Gel nodes around the
is the longest sporting sponsorship deal in sporting racket head stiffen and strengthen the
history. Sales in the UK market on Slazenger tennis frame increasing power and control. The
balls are up almost 39% on last year through the new Gel System combined with Nano
specialist sector. This has been helped by good weather Graphite and Titanium gives an incredibly
especially in June when tennis is on the television and stable frame which when the ball strikes absorbs and
also that there is no big competitive championships disperses the impact over the entire frame for a smoother
(football or athletics) on at the same times as Q4 Tattoo playing experience.
Wimbledon. All our rackets are fitted with the 'World's No.1 PU Super Grip'
JULY 2009 SGB SPORT 13
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