The 2010 Census Communications Campaign: Research when solving a math problem. To understand the data a
That Feeds the Campaign, led by Nancy Bates of the U.S. survey produces, you must know the steps that were taken.
Census Bureau Metadata can be simple or detailed. The more detailed, the
August 5, 7:00 a.m. – 8:15 a.m.
harder it is to capture. How does an agency decide what is
Curious about the paid advertising campaign being developed
enough? Rather than help the person creating it, metadata
for the 2010 Census? Come hear how census mail return data,
helps others understand a survey and its data. How does an
data from the American Community Survey (ACS), and a
agency make it worthwhile for experts to record their meta-
special survey were used to develop its segmentation and mes-
data? Users encounter different formats and structures in data
saging. Starting with tract-level Census 2000 mail response
sets all the time. Metadata is there to help them use the data.
data, an eight-cluster audience segmentation was developed
Does the metadata need to have the same problem? If so,
to serve as the backbone for the communications campaign.
metadata needs its own metadata! Metadata standards exist to
The clusters were then updated and validated using data from
solve this problem.
the 2005–2007 ACS. Last, the Census Barriers, Attitudes, and
For more information about these JSM 2009 roundtables
Motivators survey was conducted to understand the different
or to pass along ideas for JSM 2010 invited sessions, contact
messaging “mind sets” of the campaign and the best media
Blumerman at
lisa.m.blumerman@census.gov. We look forward
vehicles to reach different populations.
to seeing you in DC. ■
Roundtables with Lunch
Communicating Statistics to Nontechnical Audiences, led
by Leonard M. Gaines of Empire State Development
Physical and Engineering Sciences
August 3, 12:30 p.m. – 1:50 p.m.
Recently, the federal government increased the amount of
Section to Offer Topic-
statistical data released to the public. These data come with
sampling and nonsampling limitations that are not always easy
Contributed, Contributed
to understand. At the same time, technology has made it easier
for the general public to access these data. Many data users
Papers at JSM
lack the statistical knowledge to understand these limitations
or our explanations of them. Using the U.S. Census Bureau’s
Jeff Luner of The Boeing Company, SPES JSM Program Chair
American Community Survey as a starting point, we will look
at how to let the user community know that these limitations
In addition to the four invited sessions promoted in last
exist and may be important for their purposes, inform the
month’s issue of Amstat News, SPES is sponsoring four
users about limitations on specific data items, and direct users
topic-contributed sessions, including the following:
to sources for more information and support.
Experimental Design for Generalized Linear
Models, organized by Anthony Atkinson of the
The Unique Method for Obtaining Data: Entering
London School of Economics
Agreements to Share Administrative Records, led by Stephen
Q. Cornman of the National Center for Education Statistics Building Emulators for Computer Models:
August 4, 12:30 p.m. – 1:50 p.m.
Interface Between Statistics and Applied Statistics,
Data-sharing agreements are a unique method for statistical
organized by C. F. Jeff Wu of the Georgia Institute of
agencies to obtain administrative records. This roundtable
Technology
will introduce a model data use agreement developed by an
Models and Methodologies for Truncated and
interagency team sponsored by the Federal Committee on
Censored Data, organized by Ananda Sen of the
Statistical Methodology. The concepts are broad enough that
University of Michigan
they should be considered prior to entering into any data-
sharing agreement. This model agreement will promote uni-
The Development of Advanced Lifetime Data
form implementation of interagency agreements while consid-
Analysis in Industrial Settings, organized by I-Li Lu
ering specific factual circumstances.
of The Boeing Company
SPES is also sponsoring more than 40 papers in six con-
Metadata: Making It Work for Federal Statistics, led by
tributed sessions about experimental designs, applied regres-
Shawna Waugh of the Energy Information Administration
sion techniques, reliability, advanced topics, and applications
and Daniel W. Gillman of the Bureau of Labor Statistics
and case studies. All in all, SPES is offering a wide range of
August 5, 12:30 p.m. – 1:50 p.m.
sessions and topics from which to choose, not to mention
Metadata describe other data or processes. For users of data, short courses and luncheons.
metadata are the record of how those data were produced and
what the data mean. This is similar to showing your work
JULY 2009 AMSTAT NEWS 59
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