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G2E ASIA 09
in some of the major projects that are going ahead.
Our product speaks for itself.
“It’s fantastic to see the expanse of live gaming going
on here. Obviously that’s mostly Baccarat, Roulette
only plays a fringe role here. But the roulette market
over the last four years has grown. I expect its growth
to continue to claim its rightful share of the market.”
Alfastreet reinforced their commitment to the
Asian market with a strong line-up of product, with a
larger booth boasting a new Keno/Bingo multiplayer
product with enhanced speed of play for greater
profits. This new machine stood alongside their well
known R8 Roulette, Sic Bo and Video Baccarat games.
One of the big stoires that came out of the show
was AGI’s acquisition of a majority shareholding in which has done so well globally. But they were in Asia
systems specialists Octavian. to point out they’re more than just a validator
Jens Halle, Managing company, as Andy Reichlin explained to us: “We’ve
Director of AGI, commented: been involved in Asia enough, and done well enough
ìWith AGI and Novomatic’s in Macau, that people know the CASHFLOW bill
expertise in cabinets and validator. We’re introducing other products like
games and Octavian’s focus EASITRAX for the soft-count room, it’s been such a
on systems and games, we success elsewhere that we think the Asian market will
are very excited about the embrace it too. We’re explaining to people how MEI
further opportunities that can work across the whole gaming floor, not just in
will open up for both the slot machine itself.”
companies.î According to Astro Corp experienced a busy show, and the
Halle, the initial focus of company very much sees Asia as part of their future
their collaborative efforts growth. As Simon Herbert, CEO International,
will be strengthening each commented: ìAlthough Astro Corp’s reach and
company’s position in reputation is global, its home market here in Asia is
existing markets. It is likely, too, that AGI and incredibly important to us. Asia’s casinos enjoy
Octavian will attend several major gaming shows combined annual earnings of over US$20 billion and,
together and launch other shared marketing significantly, the contribution from slots and
initiatives. electronic gaming is increasing. This, combined with
The companies will apparently still be managed the prospect of additional new markets in Taiwan,
independently, with no anticipated job losses or Singapore and several other countries, represents a
‘streamlining’ anticipated. huge opportunity for Astro Corp.
On Novomatic’s stand, the company was focussed “Our philosophy has always been to develop
very much on the new Super V+ Gaminator cabinet specific products for each market and our stand
and a new multigame mix; alongside this was the showcases a number of new games developed
Novo SuperVision cabinet, a dual-screen machine specifically for Macau.î
which is cost-effective and performs well; Novomatic Shuffle Master were showing their outstanding i-
have great faith in the machine after strong Table product, with i-Table Baccarat stealing the show
performances in South America, and they believe it’s with its incorporated Pay Me Now table-calculated
a cabinet that will help them move forward in Asia. insurance offering. Another highlight was East West
The NovoVision Slant Top I cabinet has a cute flip- Fortune, a table game where players don’t get their
screen feature, so players can choose whether to play own hands, but bet on two hands on the table ñ†East
the main game on either the bottom or top screen. and West, with a Pair Plus side bet for extra volatility
The company also exhibited the Super V+ and excitement for the Asian market.
Gaminator A1, specially designed for the Asian East West Fortune is a result of a new attitude from
market and is completely translated into Chinese. Shuffle Master, Kirsten Clark told CI: “Casino War is
Octavian’s product, on their distinctive and the first proprietary game we installed in this market.
attractive stand, included a multiplayer Sic-Bo system, The gaming preferences of this market lean toward a
which allows 15 machines to link up into a great simple type of table game like Baccarat. Casino War is
gaming experience. Elsewhere, they also had the an incredibly simple game, and it was installed first at
Fantastic League Spot The Ball game, which really Sands in Macau.
does look superb; graphically, it’s very attractive “Casino War has given us some good insight into
indeed, and is available on Octavian’s Symphony DE what our future game strategy should be here. After
(Downloadable Games Edition) and Symphony LE we saw how well it was received it made us step back
(Lottery Edition) platforms. and look at what the player behaviour here is. We
MEI had a vibrant presence, with a strong line-up asked, ‘Do we really have the games that are suitable
of product including the CASHFLOW SC83 validator for this market?’ So we started a little slower here,
38 JULY/AUGUST 2009
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