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INNOVATIVE TECHNOLOGY
Cutting the ribbon at the new
plant in China
group moved production to China to ensure the
company could remain competitive. Having
successfully built product in China for two years
Innovative Technology decided to set up a wholly-
owned manufacturing plant this year. Group
Chairman, David Bellis MBE, after whom the plant is
named, officially opened Bellis Technology Ltd, based
in Shenzhen, China in April this year. The new plant
will increase global production capacity by 80%,
ready for the revolutionary new SMART Hopper and
SMART Payout products that are about to be
launched.
What are your product USPs? You’re in such a
Smiley NV1 bank note validator was the lowest-priced competitive area, what makes you stand out?
validator in the automated transaction industry when
it came to the market in 1993. This tradition of AT: Innovative Technology invest heavily in
producing units of exceptional value is still the research and development to ensure we can provide
philosophy of the company today where the current technological products while ensuring products are
product range includes NV9, NV10 and NV200 Bank of exceptional value. Over the last two years the
Note Validators as well as the BV20, BV50 and BV100 development team has tripled in size to allow new
bill acceptors. product development to flourish. The company
Sixteen years on Innovative Technology is still philosophy to produce exceptional value products
based in Oldham, the home of David Bellis, who is The growing worldwide demand for faster, safer
passionate about the town, having helped various and more reliable automated transaction technology
local businesses throughout his career – so much so is a huge challenge. In response, we are continually
that he was recently awarded a Lifetime Achievement enhancing and differentiating the performance and
Award from the Borough. Having turned 70 last dependability of our equipment by providing reliable
David Bellis shows no sign of retiring and is still solutions for the gaming, retail, casino and self serve
heavily involved in new product development. communities throughout the world.
While the main location of the company is
unchanged the size of IT’s operations has What new products are on the horizon?
dramatically changed over the years. IT has seven
worldwide locations, including state-of-the-art Innovative Technology are just about to launch two
manufacturing operations in Brazil and China, the exciting new products that will revolutionise
latter being a wholly owned factory, opened earlier automated payment transactions. The SMART
this year. Innovative Technology still operates to its Hopper is a true multi coin hopper, capable
original philosophy – to provide customers with of dispensing 12 coins per second
innovative, competitively priced products. from mixed denominations,
eliminating the need for
Do you work with partners for overseas additional hoppers and coin
distribution and aftercare or do you have regional sorter. The SMART Hopper
offices, or both? directly communicates with the
coin mechanism while the host
AT: The Innovative Technology Group comprising machine sets the desired float level for
subsidiaries Automated Transactions and Bellis future payout of change or prizes.
Technology operate from the seven previously The SMART Payout (see above) has a
mentioned worldwide locations within Europe, North 100 note capacity and all of these 100
America, South America and Asia. Due to the notes can be paid out as change or
geographical location of these offices customers can prizes; furthermore these 100 notes can
receive round the clock technical and sales support. be made up of any combination of
Add to that our network of approved trading partners different note denominations.
in over 23 countries and customers can receive These new SMART products look set to
support wherever they are. revolutionary automated payment transactions.
Is it difficult to be competitive with a UK base? Is there a company ethos or credo that you
Or does it mean you can offer better customer work to, a company motto?
service? Where is construction handled?
Innovative Technology’s philosophy is that of its
AT: Although Innovative Technology’s Head Office Founder and current Chairman David Bellis MBE to
is based in the UK, the company is positioned in provide exceptional value for money products.
strategic locations around the world. In 2007 the Innovative Technology – Intelligence in Validation.
JULY/AUGUST 2009 35
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