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TECHNOLOGY
I
t started with government and law enforcement, • Cooperation. People are more willing to get
but today, biometrics (the science of authenti- onboard with technologies that simplify their
cating someone via biology) is becoming increas- lives and are non-intrusive. Finger swiping fits
ingly sophisticated, as well as common. In the the bill.
not-too-distant future, this might be how you’d • Combination. Biometrics allow companies
identify yourself during a typical business day: to combine multiple technologies in order to
tighten the security gap against potential leaks
• Buy coffee and a scone en route to work, or system failures.
paying with a credit-card enabled cell phone • Coverage. From business and banking to your
accessed via your fingerprint; company car or computer system, biometrics
• Enter your office building after an eye scan; can enhance security by embedding these new
• Log on to your laptop via voice recognition; technologies.
Two of the companies pioneering the emerging Granted, biometrics does sound a little as
field of biometrics are AuthenTec, the world’s though Big Brother has finally arrived in the third
leading provider of fingerprint authentication millennium. Yet this same technology can also
sensors, and A4Vision, which locate missing children and
is on the cutting edge of pets as well as help alleviate
facial imaging technology. threats to our personal and
In Japan, the global business security.
technology leader, mobile
devices with integrated Since 9/11, of course,
fingerprint readers are security issues have been
already proliferating. paramount in all sectors
of the country. Biometrics
What are the pros of offers what many might
biometrics? consider a worthwhile
trade-off: less personal
• Convenience. Passwords anonymity for greater
are not only passé and peace of mind in all areas of
increasingly easy to life and business.
crack; they’re difficult to
remember. On the other
Adapted from Identify Yourself
hand, you’re likely to
by Amanda C. Kooser on
www.entrepreneur.com
always have your finger
or iris with you.
 ThinkBusiness April 2009 
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