MARKETING
I
f you offer email as an option for pros- Invite the customer to talk and to feel
pects and customers to contact you, be understood. Supplying relevant informa-
responsive! Answer quickly, and make your tion is something most customers who have
welcome message a memorable one that approached you by email are happy to do,
moves the purchaser to want to continue do- so long as your request follows quickly from
ing business with you; catch their attention by your initial contact and is clearly targeted to-
providing helpful information or a free offering. ward bettering your customer service.
Customers expect you already know what Be interactive. Avail yourself of the cur-
they are about. Most online consumers by rent trend in social networking, blogging, and
now are savvy in terms of behavioral target- consumer-generated reviews as a means for
ing and web analytics, and they expect you creating and sustain-
in the normal course of customer service to ing a dialog with
make purchasing suggestions and offer in- customers about
formation and special deals that tie back to your company
such data. Do not disappoint! and product
offerings.
22 ThinkBusiness April 2009 23
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44