MARKETING
Customized Financing To Make Your Business Succeed
Know when to back off. If a
customer is not responding to
$1.1 Million
$3.5 Million
your missives, consider taking a
Residential
Working Capital
$2.1 Million
breather. Let this person know
Construction
Line of Credit
Fleet Financing
you intend to remove him or her
Loan
Gov’t Contracting
Loan
from your list by a set date unless
you hear back. Better still, imple-
ment programs built on robust
$1.25 Million
$3 Million $575,000
and relevant communications
Mortgage
Medical Office Retail Property
that are designed to prevent cus-
Retail Property
Building Loan Loan
tomers from having strayed in
the first place.
Adapted from 5 Ways Email Marketers
$2.1 Million $250,000 $600,000
Can Build Lasting Relationships by Ben
Mortgage Defined Contribution Equipment
Ardito
Warehouse Plan Deposit Financing
Purchase Term Loan Loan
Craig Underhill
Executive Vice President - Chief Lending Officer
703-667-4161
cunderhill@freedombankva.com
10555 Main Street, Fairfax, VA 22030
22 ThinkBusiness April 2009 23
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