INTERVIEW JORDAN MOZER
of a chair back or slightly different feet for similar- The German projects give an indication of the breadth arts on the Westside of Manhattan. Some of his peers
looking furniture. Much of Mozer’s work is to be of JMA’s work: retail interiors for department store are also not so patient. “I don’t care about what
found in his hometown of Chicago, with successful giant Karstadt, two restaurant options and the surreal other designers think of my stuff. What I do care
restaurant projects such as the Cheesecake Factory, colossus of the children’s museum at Volkswagen’s about is the people who are using the space. Some
the Hudson Club & Vivere. The city will also see Autostadt in Wolfsburg, Hertzblut bar for Holsten and designers are brainwashed into thinking a bare white
a new hotel by JMA, constructed within a former East Hotel in Hamburg. Connections in Germany led box is beautiful and sometimes it is. I have this other
knitting factory. The die-cast machine parts and to a relationship with Design Hotels which resulted idea of what people want that is more idiosyncratic
reclaimed wooden beams of which will become part in the short lived celebrity of the Royal Hotel on and doesn’t follow those rules,” argues Mozer. “It is
of the mythology of the finished product. The story Miami’s South Beach and an award winning stand compelling and I have a sense that people ‘get it’.”
of the neighbourhood will also be told with the use for the marketing organisation at ITB Berlin. A new
of curtains and lampshades knitted within the local hotel project beckons in Dresden. Not that all passes Just as the layers of stories build up for each project,
community. More prosaically, blue bricks salvaged without censure. “Some of my light fittings have Mozer is also a man of many facets. A degree
from a nearby building site will be re-used as a been criticised as not being functional (with regard in industrial design was followed by a degree in
decorative element. to the light source) but they are functioning because architecture as Mozer amassed the skills that have
they delight people. That is a function of design too,” allowed him to take the ideas of fine art learnt from
Germany has also been a highly productive market. Mozer argues of the emotional content of his work. his mother and apply them to practical situations; “to
In contrast to all that is orderly and rational about create the architecture like an art form.” The ceaseless
the country, Mozer believes that “we provide the There is a sense of wit in much of his output that sketching, a personal interest in jewellery design and
something that is it missing: design full of discovery connects with guests. Take the “handshake” with a sculpting, the vat of knowledge and lack of difference
and secrets.” Nevertheless there have been learnings Mickey Mouse “hand” as guests enter the Surf and between high culture and popular culture mark him
along the way. The host podium at the entrance to a Turf restaurant in Matsuyama, Japan and the “high out as truly a Renaissance man. And we are not
restaurant in the US, for example, is right at the door four” push to leave. Or the references to dancers’ talking Marriott brands any more.
to better provide information to prospective diners. In legwarmers on the legs of his furniture for the Iridium
Germany this is seen as too confrontational. restaurant near the Lincoln Centre for the performing
www.jordanmozer.com
038 MARCH / APRIL 2009 INTERVIEW VISIT WWW.SLEEPERMAGAZINE.COM FOR MORE INTERVIEWS
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