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GAZ Group to apply
Severstal-Metiz
international quality
management standards
reorganises sales channels
The GAZ Group plans to start work early 2009
in 2009
towards achieving ISO TS 16949 accreditation in five
production. The objective is to improve the Severstal-Metiz held a special conference as part of the Metal-Expo exhibition.
competitiveness of the company’s products in both The main issues were new programs and working methods for the next year.
domestic and foreign markets. The commercial director of Severstal-Metiz Mr. Veter presented to dealers and
During the first stage, between 2009 and 2011, customers new foundations for interaction, which will be put into affect in 2009. He
ISO/TS 16949 will be achieved at the five pilot also explained changes in the organisation of sales channels.
production units of GAZ Group. Later on the quality The status of customers will also be changed from the beginning of 2009. There will
system experience will be transferred to other divisions be five groups: final producers and processers, dealers, official representatives, agents
and plants of the group. GAZ Group has chosen a and other target clients. These changes, he explained, were caused by a considerable
number of international consultants to provide the geographic widening of sales; rapid development of the company’s service portfolio;
necessary experience in applying the quality and the organisation of integrated delivery chain as the basis for servicing the final
management system. customer. The main change that would immediately be noticed by customers of
Currently GAZ Group operates to quality management Severstal-Metiz was that all dealer agreements would be replaced with co-operation
system ISO-9001:2000 and all the enterprises of the agreements, starting from January 1, 2009.
company are annualy certified to this standard. At the According to Mr. Veter, the new agreements reflect the provision of a wide menu of
same time as working towards ISO/TS 16949 at its own services, would include a more individual approach to agreement conditions, and
plants, the company plans to gradually switch its would provide for a more structured approach to pricing, which was essential in current
suppliers to the new quality standard. market conditions. Dealers may gain exclusive rights in a supply region and other
GAZ Group is a leading Russian producer of benefits. To receive these benefits a potential dealer would have to meet minimum
commercial vehicles and road-building equipment. The requirements. These include: receiving, processing and storing product, keeping a
group includes GAZ, eighteen vehicle enterprises in defined range of products, and providing an effective sales administration and delivery
Russia, the British commercial vehicle company LDV, as operation. Dealers would also be required to actively promote Severstal-Metiz product
well as sales and service structures. and to provide customer feedback.
By Elena Semak, editor-in-chief
Metiz Magazine, Ukraine
Severstal’- Metiz consolidates Cherepovets factory
Severstal’-Metiz has started a radical reorganisation of its Cherepovets factory. The gigantic plant was built during the Soviet epoch and
covers over one million square metres.
The objective is to centralise commercial activities (production, sales, purchases, service functions) in one compact area at the centre of the
factory. Off-site buildings, including the current commercial building will be sold or leased.
Implementation of the project stems from the Severstal'-metiz company’s desire to optimize the infrastructure of the enterprise, similar to
programs applied in Orel, Volgograd and Dniepropetrovs’k. “If we do not undertake it now, by 2012 permanent expenses will have increased by
70% over 2008 levels. Under current market conditions, any company that aims to operate effectively, cannot afford such charges”, commented
Alexander Shevelev, executive director of Cherepovets Factory.
The layout and internal logistics of the Cherepovets factory, he added, do not correspond to the lean and flexible production principles required
in modern hardware production.
“The project’s primary objective is the provision of high-quality and effective service to customers through the creation of a flexible enterprise,
characterised by faster development of products, increased labour productivity, delivery of high-quality goods, and reduced costs. The project will
enable us to improve the operation of the supply-chain and allow us to react more flexibly to market changes”, Alexander Shevelev concluded.
More than 29,000 square metres of office, production and storage facilities and almost six hectares of land will be released on completion of
the project. Revenue from implementation, in 2009 alone, is expected to exceed 160 million roubles, and the factory expects additional annual
profits of 10 million roubles from building leases and infrastructure maintenance savings.
MMK-METIZ promotes high-strength fasteners
JSC Magnitogorsk Hardware Plant MMK-METIZ held a presentation “Magnitka presents modern production of high-strength fasteners.”
The event aimed to advance the market for high-strength fasteners, corresponding to the recent GOST R 52643 -2006 specification. MMK-METIZ
wants to expand the user base for this type of hardware product, and to increase awareness of modern production and testing equipment the
company now employs.
Primary users of high-strength fasteners, participated in the presentation. These included bridge-building organisations and metal fabrication
factories as well as firms developing advanced corrosion coating of fasteners for construction applications.
Guests visited the forging shop of MMK-METIZ, where they were able to see the technological chain of high-strength fastener production. They
also visited the central factory laboratory to see the range and quality of testing equipment.
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