Totally committed
to a strong show
Will Lowry visited London’s Earls Court 2 was promising.
exhibition centre on Monday 19th January for One exhibitor particular satisfied with the
the second day of the Totally Tools, Totally show was Chatsworth Computers, who was
DIY & Totally Secure show. exhibiting its Merlin Business software. “This is
The first thing that visitors noticed when the first time we have done the show and we
walking into the show was a dramatic core are very happy with how it has gone so far,”
design. The organisers, Brintex Events, had explained David Wilson, marketing manager.
decided to make the central aisle a focal point “We are the only system providers at the show
of the show. A striped canopy guided visitors to and have received several positive leads.”
a ‘New Product Piazza’ commanding the centre Another exhibitor who was celebrating at the
of the hall. The piazza hosted a wide range of show was Arrow Fasteners who had received a
exhibitor products, with visitors encouraged to silver award for its new HTX50 professional
visit stands for more information. Alongside the hammer tacker in the category of Best New
central piazza there was a product demonstration Tool. The HTX50 features a unique handle
area, as well as a specific ‘Totally Tools New design, with knuckle guard and
Product Piazza’ at the rear of the hall.
soft rubber grip.
The exhibition hall had been defined into the
Other stands that were
three different show sectors, with coloured
positive about the response from
carpeting and stand signs allowing visitors to
visitors included Stanley Bostitch
gauge whether they were in the Totally Tools,
UK, situated towards the back of
Totally DIY or Totally Secure sectors.
the hall; Carl Kammerling
“It is the third year that Brintex Events has
International Ltd, who was
staged the event,” explained press officer,
exhibiting its new C.K dextro VDE
Vanessa Fortnam,” and the level of investment
screwdriver; and DK Tools, who
this year highlights Brintex’s commitment to
exhibited its extensive range of
making the shows successful in the longer
Am-Tech hand and garden tools.
term.”
Brintex’ positive investment in
Not surprising in the current climate, exhibitor
this year’s shows, despite the
numbers were down. The organisers confirming
economic conditions, demon-
a drop of between 30-35% compared to 2008.
strated remarkable confidence in
In total 124 exhibitors supported the 2009 show,
the brands’ longer term potential
including 13 lock and security companies in the
and a strong commitment to its
Totally Secure sector, a new addition to this
exhibitors. A skilful approach to
year’s event.
design and allocation of lounges
Visitor numbers, though, appeared to be
and refreshment areas also
holding steady, with organisers confirming that
helped to disguise a substantial
Sunday traffic was up 7%. 2008 figures were,
fall in exhibitor numbers, which
however, down on previous years. The general
the introduction of a new security
consensus from exhibitors was that the volume
sector was unable to offset.
of Sunday visitors was on par with previous
Intensive pre-show publicity
years. The majority were family businesses and and mailing
smaller independent companies. At the time of appears to have
writing final visitor numbers had not been succeeded
announced, but will be reported in our March in holding up
news pages. visitor numbers,
Most exhibitors we spoke with seemed which should
reasonably pleased with the show. Several mean exhibitors
admitted their expectations had been fairly low see a good
given the economic climate and that the return on their
response they had received from new contacts investment.
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