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p64 MEI 23/12/08 11:12 Page 2
IGE PREVIEW
MEI technology drives
GEO product line
MEI brings GEO family to IGE, and the London Show has proved a happy
hunting ground for the bill validation specialists in the past…
S
imilar to what MEI offered casino offering,” said Mark Greenawalt, director – Gaming –
operators with CASHFLOW SC, the Europe and Africa. “Beginning with the launch of
introduction of the GEO family of GEO Gravity, we will be able to show a new group of
products offers a similar leap in customers how MEI products can improve
performance for smaller scale casinos and profitability by increasing machine uptime,
amusement operators. GEO effectively balances enhancing the player experience and, ultimately,
performance and price – expanding expectations for creating more revenue.”
acceptance rates, security and jam performance in a GEO Gravity’s initial placement into field
market segment where MEI hasn’t historically equipment occurs in January. MEI’s signature yellow
participated. coloring will be evident on the company’s initial
Proven MEI technology is at the core of GEO. The offering of a stackerless bill validator. The first wave
product line is built upon algorithms that have been of product will be placed in a variety of machines
enhanced based on decades of experience and driven intended for the European AWP (Amusement with
superior performance in CASHFLOW SC. Prize) market segment.
“This family of products – the stackerless GEO Integration with additional manufacturers will
Gravity and the GEO Force, which includes a continue to occur over the first half of 2009 as GEO
cashbox – fills a void in the Gravity progresses toward a full release.
MEI bill validator Concurrently, the product will
portfolio,” said Tom also be placed in other target
Nugent, president – markets such as with MEI
Gaming. “GEO products Retail customers.
will maintain MEI’s core GEO Force will be
value proposition. the second family
Individually, and member introduced
collectively, they will raise into the market. Field
performance testing is expecting to
expectations and prove commence in mid-
to offer operators a 2009 with ongoing
superior value.” integration efforts over
The product line the balance of the
has been two years year. The product is
in the making. GEO primarily intended for
has evolved from the Amusement
MEI’s April 2007 market. And, because
acquisition of of its multi-width bill
Validation Technologies path, GEO Force will
International (VTI). That also have applicability
time has been invested in globally in Vending.
creating synergies between “The most exciting aspect of
VTI hardware and MEI recognition the GEO product line is its broad
algorithms. applicability,” said Bob Mackenzie, director of
The word geo describes the earth, so MEI named engineering – Gaming. “The embedded algorithmic
brands deriving from the GEO family in accordance horsepower has yielded a power dense product that
with our planet’s laws of nature. Because the GEO will exceed expectations for performance and value.
Gravity has no cashbox, the product delivers “GEO will join CASHFLOW SC in the MEI family of
performance without intervention. And GEO Force, innovative solutions. The result is an expanded
which pushes notes into a cashbox, accelerates ability to match each customer with a product that is
profitability. ideal for its intended application environment.”
“We’re excited about adding GEO products to our
64 JANUARY 2009
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