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IGE PREVIEW
Astro Corp with strong
IGE 2009 presence
Ricki Chavez-Munoz meets Simon Herbert, Astro Corp International Sales
VP in Las Vegas and gets an insight into Astro’s work and trading goals
A
stro Corp, the Forbes Asia 200, gaming
devices and casinos management
systems manufacturer has announce its
participation in London’s IGE 2009
(ICE) during January 27th -29th in
booth # 3340. Simon Herbert, International Sales
VP said: “Astro Corp. is a company which has strong
focus on Casino Machine and Gaming game
development, marketing, maintenance, and base of
operation, with a strong and unshakable place in the digital entertainment field we are in, a successful
world of games.” product relies on a well designed hardware that can
Astro Corp has successfully publicly traded on the avoid being the victim of digital piracy. With that
TAISDAQ since 2004, and became the first Arcade & ideal in mind, Astro Co. ensures all its motherboards
Gaming game company whose shares are listed on are protected with different mechanism, such as
the Taiwan Stock Exchange. Last year, the company Storage Media Key Cryptography technique and Dual
supplied the new casino in Macao by Paradise Processors Security technique. These designs can
Entertainment 200 units of the triple screen prevent games from being duplicated from the
“Paradise Box” and 80 units of “Live Baccarat Betting hardware level.”
Terminal”, as well as a Progressive Jackpot system and In the fast world of digital entertainment, digital
a Machine Management System. games desire for better audio and visual effect, and
Winner of the awards, Deloitte 2005 Technology besides producing more interesting games that are
Fast50 Taiwan Fast Profit Growth and the Deloitte based on the older motherboards, Astro Corp
Technology Fast50 Taiwan 2006, Astro Corp has continues to research on the next generation
been a part of the gaming industry since the motherboards, which according to their technical
development of their first slot machine in the early data, the next generation motherboards “will
90s. The manufacturer has focused greatly on their definitely have higher graphic display performance,
hardware research and development in order to faster processing speed, and will also meet up with
accommodate the ever changing digital game market, both market expectations and international
investing countless resources from circuit design, certifications, such as CE, RoHS, etc.”.
ASIC design to specialized motherboard. Astro Corp.'s software development team consists
Herbert said: “Astro Corp continues to strive for of many experienced game programmers and do not
improvements and its leading role in the gaming require any help from outsiders in order to produce
industry in order to maintain the company’s absolute well-planned, well-designed games. Since every single
competitiveness. As we all know, regardless which part of a game console, from the hardware to
software, are all designed and made internally, Astro
Corp is able to pull away from other competitors in
terms of technology despite the fierce competitive
nature of the digital gaming industry.
Herbert concludes: “We have our own customized
version of Linux OS for gaming motherboard design
purposes. We also produced a variety of 2D and 3D
graphic engines depending on the type of
motherboards, together with modified versions of
software development workflow. When we compare
our company products with other local products, this
customization allows Astro Corp to maintain its
leading role in the digital gaming industry.”
JANUARY 2009 57
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