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OctaGames OctaGames
New Italian AWP games lead
As a top European gaming machine producer
and operator, EGG is deeply involved in the
the way
Italian AWP market. However, sweeping
changes in Italian gaming regulations in
Flexible development results in early-
2003 meant that EGG needed to quickly call
to-market advantage under demanding
on a games development partner with the
o Gruppo Giochi (EGG)
new Comma6A regulations.
creativity, know-how and flexibility required
to take advantage of the market opportunity.
In brief
About the client
CLIENT
Euro Gruppo Giochi S.r.l. based in Verona, is one
of Italy’s leading gaming machine manufacturers
Euro Gruppo Giochi S.r.l. (EGG), one of Italy’s leading gaming
and operators. Active in the Italian gaming
machine manufacturers and operators, based in Verona.
industry for more than 10 years, EGG prides
Goals itself on the careful planning, production and
Comma6A Case Study: Eur
commercialisation of quality gaming machines.a73 Develop a fully approved Comma6A games range and be
one of the first ready for the new market. The company operates more than 3,000 gaming
venues in Italy through joint partner amusement
a73 Make games stand out from competitors’ games in terms
of visual quality and gameplay.
arcades and restaurants.
a73 Generate market-leading ’coin-in’ figures.
Background
Challenges EGG first approached Octavian during ICE in
January 2004. Aware at that time of the regulatory
a73 Comma6A for games continually modified by regulatory
body. upheavals that would soon re-shape Italy’s AWP
market, EGG President Mauro Crivellente wanted
a73 Two-year delay in introduction of new Comma6A
regulations.
to know if Octavian could develop a unique AWP
game to comply with the Italian government’s
a73 Continual development and investment required to keep up
with constantly changing technical specifications.
then new Comma6 legislation.
Solution
As development for the first game, Captain Parrot,
got underway, it became clear that joining forces
a73 Unique set of six new games developed and repeatedly
modified in parallel with emerging legislation.
and putting in place a strategy for the Italian
market would be extremely beneficial for both
a73 Multiple platforms trialled to ensure best blend of game
parties. As a result, in July 2005 Octavian Italy S.r.l.
performance and pricing.
was formed as a joint venture between Octavian
a73 Fast-expanding games range completed and ready for
International and EGG.
‘re-opening’ of Italian AWP market, mid-2008.
Soon, the transition from Comma6 to Comma6A
a73 All games fully approved and licensed under the new
Comma6A legislation and compatible with new AAMS
was to present even greater opportunities to both
smart cards.
companies. Most critically, the new Comma6A
legislation required AWP machines to be equipped
Results
with a smart card that would allow AAMS, the
a73 New titles achieve top positions in the new AWP games
Italian government’s gaming board, to access and
sales charts.
check internal machine data to prevent fraud and
safeguard players. Similarly, all AWP games runninga73 New games placed in almost 30 different cabinets to date
and extremely well received by players. on the new machines needed to communicate
with the smart card and be fully licensed.
a73 ‘Coin-in’ objectives achieved.
a73 Huge future sales potential as the Italian market continues
Upgrading the hugely successful Captain Parrot to
gradual changeover to the new Comma6A regulations.
Comma6A and developing further Comma6A titles
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