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p12 bally news 23/12/08 09:14 Page 12
BALLY NEWS
Big changes for Bally
Slot and systems producer Bally Technologies has announced a raft of
changes which will affect its European operations – find out more…
M
ost significant of Bally's recent said. “The company’s outstanding product line, its
announcements is the news that the dedicated sales and service staff, and its unwavering
company is opening a new European commitment to its customers are just a few of the
headquarters in Amsterdam, in the reasons why Bally is doing so well, even in the midst
Netherlands. The new HQ will be for of these uncertain economic times. I am truly excited
Bally's sales and service operations. The company to be a part of this dynamic and forward-thinking
also announced a realignment and expansion of its organization.”
European sales and service organization to meet the Prior to joining Bally, Heutmekers was responsible
needs of its expanding presence in the European for slot operations and product placement at all 14 of
gaming market. Holland Casinos’ gaming properties throughout The
The new Amsterdam headquarters will house the Netherlands. This amounted to approximately 7,000
company’s main European logistics, warehousing, slot machines, with annual revenue of approximately
financial, sales, production/assembly, and customer- currency1400 million. In Heutmekers’ other capacity, he was
service operations. responsible for business development for all of
“Our new Amsterdam European headquarters will Atronic’s international markets. Prior to joining
allow us to be more flexible, responsive, and proactive Atronic, Heutmekers worked for Avalon Casino
than ever before in serving our existing customers in Development, a company involved in the opening of
western Europe and growing our customer base casinos in Hungary, Turkish Cypress, and Greece.
throughout the continent,” said John Connelly, Bally’s “We couldn’t be more pleased to welcome Marcel
Vice President of International and Gaming Heutmekers to Bally,” said John Connelly, Vice
Operations. “Our senior European sales management President of International and Gaming Operations
team, along with our outstanding technical support for Bally Technologies. “His extensive background in
and gaming service personnel, will be even better gaming, working for both a major gaming operator
equipped to provide our current and future and a gaming supplier, gives him a unique and
customers with the kind of superior, best-in-class invaluable perspective on our industry.”
support they expect from Bally, a world leader in The picture is completed by the appointment of
gaming products and systems technology.” Jurate Bitinaite as Regional Sales Manager for Eastern
Above: Marcel Heutmekers, newly
Bally will also open a new sales and service office in Europe.
appointed Director of Europe; below,
Ljubljana, Slovenia to support an expanding presence “We are
John Connelly, Bally’s Vice President of
in eastern Europe. Bally will continue to maintain extremely pleased
International and Gaming Operations;
right, Jurate Bitinaite, recently
satellite sales and service operations centers in to welcome Jurate
appointed Regional Sales Manager for
Germany, Spain, and the United Kingdom. to our growing
Eastern Europe.
In addition, in response to its rapidly expanding international sales
Systems business throughout Europe, Bally will also team,” said Marcel
relocate its Systems Research and Development and Heutmekers. “Her
service operations to much larger facilities in Nice, background and
France. experience in the
“Our new offices in Ljubljana will allow us to better Baltic States and
serve such existing Bally Systems customers as the Eastern European
HIT Group, as well as provide the resources we need countries will help
to further expand our market penetration into central us to continue our
and eastern Europe,” explained Connelly. “This is in aggressive
addition to our existing sales and service centers expansion into
located in Spain, England, and Germany.” these key gaming markets.”
Marcel Heutmekers has been named the new A native of Lithuania, Bitinaite was recently
Director of Europe for Bally, and he will be based in corporate marketing executive and a member of the
the new offices. Heutmekers will be responsible for board of directors of Grand Casino World, a luxury
managing all of Bally’s activities within Europe and in entertainment and gaming complex in Lithuania.
North Africa. Jurate earned a Master of Law degree from Vilnius
“I am extremely pleased to be joining Bally University in Lithuania and a Master of Science in
Technologies during this impressive period of growth European Business from the EDHEC Business School
for the company, especially in Europe,” Heutmekers in France.
12 JANUARY 2009
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