ATEI/GAMING show preview:Layout 1 02/01/2009 08:56 Page 45
www.euroslot-online.com EXHIBITION PREVIEW
Exhibitor Stand No.
Kiron Interactive, the specialist virtual
sports software developer, has announced
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the launch of its new suite of virtual sports
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products for the betting and casino
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industries.
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Having established itself in 2001 as the
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pioneer in the virtual racing industry with its
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Turfmaster virtual racing skill game, Kiron has entered the retail betting and casino
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markets with three virtual sports products, namely virtual horse racing, virtual
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greyhound racing and virtual harness racing. The launch of Kiron’s new product
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suite comes at a time that virtual sports are gaining in popularity with bookmakers
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globally offering an enticing new betting product. In most cases this has been
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prompted by the success of virtual racing in the UK where the industry is said to
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have grown to a £700 million industry with some bookmakers claiming up to 40%
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of their profits being generated by virtual racing.
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Kiron is offering virtual sports content to bookmakers via broadcast or
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streaming or alternatively by rendering the content directly within a betting shop
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environment. The products are also to be offered on stand alone gaming machines
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for deployment in betting shops and casinos as well as on a multi station basis.
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Steven Spartinos, director of Kiron Interactive stated ”Virtual racing has been
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our business since 2001. We are thrilled to be launching our new betting products
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in time for the IGE exhibition with a number of international implementations
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being planned early in the current year. We look forward to showcasing the
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products at IGE to new clients”.
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Elegant and stylish in design, the latest cabinet by Magic Dreams gives a
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modern impression to players and operators. Beyond its beautiful appearance
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and light construction, what makes this machine a rare one for the coin-op
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market is its versatility and the possibility for it to be customized in the way the
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customer wants.
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Thanks to the “Plug your 404” project you can order a complete machine
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with a game or, if you prefer, only the cabinet and add your own content.
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404 is available with many Magic Dreams games like: Mad Mob, Drakkar
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Race, Lucky Pub, Magician and others.
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Come and see all these 404 features, Magic Dreams awaits you at ICE
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LONDON ’09 booth # 3350, where it can welcome you and answer all your
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questionsl
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Mark Lewis, Sales Director of machine distributor MDM
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Leisure, believes that Minister for Gambling Gerry Sutcliffe
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has it within his power to make ATEI 2009 the single
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most important exhibition in recent history.
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The company, which acts as a distributor for all of the
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sector’s major gaming machine manufacturers, will be
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present at the Earls Court show courtesy of a 258sqm
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stand, the fourth-largest within ATEI, and is clear about what is the key issue of
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the moment: “The industry has been crying out for a meaningful uplift in stakes
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and prizes and the Minister has it within his power to breathe some life into what
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is a sector under huge pressure,” he explained. “If he looks at the economic data
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coming out of the industry, listens to the arguments and grasps the nettle and
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moves quickly, he can make ATEI 2009 the most significant show for a
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generation.”
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Orbis Technology Ltd 5230
Panter G d.o.o. 4070a
Due to requests from clients, NMi has started an ‘Escrow’-
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service for software. This guarantees that they can
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continue using software from an external supplier, even if
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the software supplier ceases to trade.
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Software suppliers already send their software to NMi
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for testing. NMi can store this software and the software
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supplier can offer this as a service to its clients. We thus offer added value to
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software suppliers’ clients.
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Software validation is often part of Escrow costs and can therefore be reduced,
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as this is already part of the approval.
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NMi’s Escrow service will be offered to Gaming clients from the first of
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December. In 2009 we will also consider if this service would be of interest to
Metrology clients. Find Nmi on stand number 3254
JANUARY 2008
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