ATEI/GAMING show preview:Layout 1 02/01/2009 08:54 Page 32
EXHIBITION PREVIEW www.euroslot-online.com
Major name backing
post of International Attaché is a prestigious, honorary role in which individuals are
invited to advise on issues relevant to their jurisdiction, and help to ensure that the
ATEI experience remains as relevant and interesting as possible to visitors from
A coin-op extravaganza entirely self-contained within Earls
their territory.
Court 1, ATEI 2009 brings together the biggest names in
On his appointment, Jon Sander commented: “It gives me a great deal of
pleasure to accept this post and I sincerely hope I can represent and communicate
machine distribution including Crown Direct, MDM Leisure,
accurately the sentiments of Northern Ireland with regards to ATEI and the London
RLMS Sales and Cosmic Video Amusements alongside some of
experience as a whole. Also, I think Clarion Gaming should be commended for
the world’s most renowned originators of games such as Sega launching a pro-active initiative which aims to stay in touch with the thoughts,
Amusements, Bandai Namco Games, Konami Digital
feelings and opinions of different jurisdictions around the world.”
Entertainment and Electrocoin.
Witold Malinowski, whose involvement with the industry began in 2001, said: “I
But it’s not all about just videogames, novelty/redemption,
first started working with ATEI five years ago with the aim of developing world
trade, mutual promotion of events and of course increasing the participation of
AWPs, skill games, pushers, cranes, kiddie rides, vendors,
Polish companies in the London event. I am delighted to see the high level of Polish
sports games and other traditional pay-to-play staples. There’s representation and look forward to future co-operation.”
a whole host of income boosting ancillary products and services
Messrs Sander and Malinowski join Mike Rudowicz of the United States as ATEI
such as music from leading brands like NSM and plush/novelty
Attachés.
supplies from industry giants including Whitehouse Leisure and
Added value seminars
PMS International. In fact, whatever your coin-op need, you can
Show organisers, Clarion Gaming have added business knowledge enrichment to
be sure there’ll be plenty of choice on the ATEI floor.
the programme of activities scheduled for the 2009 edition with the announcement
of a high profile Redemption Seminar, offering show visitors valuable insight and
First time exhibitors operational tips on what an increasing number of amusements operators are
At least 15 companies from 12 different countries will make their first appearance discovering as their fastest-growing profit centre.
at ATEI, representing 13 per cent of the total. The debutantes include Cashflow The free seminar, which takes place on both the first and second days (Tuesday
Entertainment (Australia), Coin Manufactory and Fravend (both Belgium), 27th, Wednesday 28th) of the show, will provide an overview of redemption
Cyberdine (Croatia), Lotoquine (France), US Industrial Corporation (Japan), concepts and in-depth analysis of three essential elements including merchandising,
DaeSeung Intercom (Korea), Advanced Technology Research (Mexico), Denocard equipment and best practice procedures. It will be presented by renowned US
(Netherlands), RAAPA and UCS (both Russia), Giocos Expendedoras and redemption expert, Michael Getlan.
Maquinas Mecanicas Vending (both Spain), Marsh & Company Insurance Brokers Director of ‘Enthusiasm and Opportunity’ for Amusement Consultants, New Roc
(UK) and Merlin Technologies (USA). Entertainment and Smiles Amusement facilities, Getlan is author of the book “How
much is that Doggie in the Showcase?” and makes frequent editorial contributions
Italy tops overseas list to leading industry trade journals. As a third-generation operator, consultant and
Outside of the host nation, the United Kingdom, Italy has the most exhibitors (13) avid game player, Michael has a unique perspective on the operational side of the
at ATEI 2009, closely followed by Poland (11) and Spain (nine). Including the UK, FEC business. Past member of the Board of the International Association of
a total of 21 nations are represented by exhibitors on the show floor. Amusement Parks and Attractions and recipient of the 2005 IAAPA Meritorious
Service Award, he is affiliated to IAAPA, TEA and IALEI amongst others.
Low stake gaming
Whilst UK-based distributors of gaming machines remain in force at ATEI, the Networking mixes business with pleasure
following suppliers of gaming products are now hosted within the International Visitors will be able to relax, socialise and network out of hours without leaving the
Gaming Expo, for which visitors must visit www.ige-exhibition.com to register for exhibition hall, courtesy of a free drinks reception taking place between 5.30pm and
separate access: Abacus Embedded, Alberici, Astra Games, Barcrest Group, 7.30pm on the first day of the show. The reception is being held in The Gallery, an
Borden Technology Corporation, Comestero Group, Compu-Game, Elaut Sales, impressive new facility which is located on the 3rd level of Earls Court and which
Games Warehouse, ICT Europe, Inspired Gaming International, IPS, JPM provides direct access from the show floor as well as fantastic views over Level 2.
International, JVL Corporation, Koinya Currency Technology, Merkur Gaming, Developed by ATEI organisers and hosted by members of British trade
Nova Productions, Paokai Electronic Enterprise, Paytec, play4win/wettpunkt, association, BACTA, the reception is being sponsored by many of the industry’s
Reflex Gaming, Shang Yang Industrial Co, TAB Austria, The Global Draw/Games leading names including AMG, Bandai Namco Games, Brent Sales, Cosmic Video
Media, Tommy Bear Co, Vegas. Amusements, Crown Direct, Deith Leisure, Electrocoin, FML, Games Media, Games
Barcrest Group has taken an additional stand at the International Gaming Warehouse, JCM, JNC, JPM, MDM, Money Controls, Northern Leisure – Kiddy
Expo, making it the second biggest exhibitor within the low stake gaming sector Rides, Photo-Me, Playsafe Monitoring, PMS, Reflex, RLMS Sales, SB Machines,
of the exhibition with a combined space of 287 square metres. Rosie Marrs, Sega Amusements Europe, UDC and Whitehouse Leisure.
marketing manager for Barcrest Group, explained: “We’ve got completely new
cabinets to unveil, plus the Triple 7 cabinet with extra functionality and stunning All details correct as
special effects, plus a fantastic selection of new games and concepts which at 5 December 2008
deserve to be showcased in the best possible way.” Tim Kennedy, Barcrest Group and subject to amends
sales and commercial director, summed up the company’s positive mood: “The and alterations made by
2008 show was a huge success for Barcrest Group and we are aiming even show organisers, Clarion
higher for 2009! Our talented games teams have created an outstanding Gaming, in the lead-up
portfolio of products to show to visitors and we’re looking forward to a cracking to the show. For up to
show in January.” date exhibitor lists, floor
plans, the latest show
Attachés add international cachet to ATEI news, travel and
Clarion Gaming has appointed Jon Sander, long-standing Honorary Secretary of accommodation and
Northern Ireland Amusement Caterers Trade Association (NIACTA), and Witold FREE entry badge registration,
Malinowski, founder of Poland’s SurExpo, as International Attachés for ATEI. The visit www.atei-exhibition.com.
32
JANUARY 2008
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