Euroslot_Jan09_p6-16:Layout 1 02/01/2009 12:55 Page 10
INDUSTRY NEWS www.euroslot-online.com
Heads Up in Italy Hats off to Vulgarians
T
he recent ENADA exhibition in Rome saw the launch of Texas Hold ‘Em
Heads Up Challenge to the Italian coin entertainment market. Cosmic Video T
he Trade Rugby representatives “The Old Vulgarians” were recently in action
again at the World Rugby  Golden Oldies Festival held in Edinburgh,
Amusements chose this prestigious show to gauge the response not only from Scotland.
operators but also possible distributors to establish a country specific route to To mark the support from the Amusement and Allied Trades  and in keeping
market. ”The Italian market has tremendous potential for this game” with other  sponsored sporting events  it was proposed that  50% of  all funds
commented CVA’s John Farrington” and whilst we obviously received distribution raised would be donated to the BACTA Charitable Trust. The presentation took
enquiries prior to the expo, it’s not until you meet the local operators face to face place at the recent BACTA Conference in London.
that you can actually get a true reflection of the market depth……and the people From left in the picture are Frank Ballouz, David Gershlick presenting the
loved it!” So what’s on the agenda for the future? “We will now seriously cheque for £1,200 to Steve Hawkins from BACTA London Home Counties and
consider our options and set about bespoking the game to meet current needs Jimmy Thomas, BACTA Charitable Trust Chairman.
and legislation, but we have no fears about this game being a real success for the Frank and David played in the three matches against Southern hemisphere
Italians as it has been for distributors across the rest of Europe”. teams  in the festival, enjoyed by the 4000 other participants from all over the
L-R James Crawford, John Farrington, Terry Farr
Funworld’s latest System attracts more players
F
unworld has revealed that playing figures have increased by 16 per cent since it
introduced its latest Photo Play system in October.
The crucial factor for the increase is the exciting new games, which come with the
update. There are 14 new games, such as Shanghai Pro or Trivial Pursuit Pop Culture.
Included among these are Pingu Throw, Orca Slap, Icicle Climb and Flamingo Drive –
four of the Internet renowned and extremely popular Yetisports games, which can only
be played touchscreen-optimised on PHOTO PLAY 2009.
“The Yetisports games increase the PHOTO PLAY 2009 attractiveness through their
distinctive brand world, the high level of likeability and major emotionality. They are a
guarantee for enthusiastic players and provide constant motivation to play. Flamingo
Drive above all has thereby crystallised in all countries into an absolute blockbuster,” said
Josef Öhlinger, funworld ag CEO.
Another factor in the success of the new system is the tournament capability which
boosted game figures. PHOTO PLAY MASTERS encompasses the largest touchscreen
network worldwide. A total of 15,000 tournaments were held in the past ten years, in
which over five million players from 46 countries competed in around 450 million games.
On the ten-year anniversary of the tournaments in October a new attraction of
MASTERS PRO was added to expand PHOTO PLAY MASTERS, and it has already
guaranteed considerable additional game stimulus and long-term game loyalty. “MASTERS PRO reinforces PHOTO PLAY MASTERS as the branch’s largest
tournament system and offers players an innovative tournament series, in which 12 different tournaments are held one after another during a year and the winners are
nominated as national and/or international tournament champions,” explains Öhlinger.
The strongest motivating factor for players of PHOTO PLAY 2009 is its optimised multiplayer area, which enables players from around the globe to play live in real
time against one another. They either play parallel in “Duel mode” or against one other in succession. Up to four players can compete at the same time and risk credits.
Besides the tournament systems increasing revenue, locations get to enjoy many additional benefits through the online linking of the terminals via UMTS modem,
W-LAN and fixed network connections. Games can hence be regularly updated and the game offer always kept up-to-date. Moreover, the online service tool
www.funservice.com enables hosts of terminals linked online to quickly and easily organise their own tournaments as well as personally adjust game settings.
10
JANUARY 2009
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