Euroslot_Jan09_p6-16:Layout 1 02/01/2009 12:56 Page 16
INDUSTRY NEWS www.euroslot-online.com
Heber holds open day 404 grows in Europe
G
aming industry professionals from across the UK attended a
unique event with a difference last month, when Heber invited E
xperience acquired on domestic coin op market, and high
quality design and functionality, led the Italian Magic Dreams’
key members of the gaming community, to join them for an 404 model to gradually establish its presence even on European
Exclusive Technology Event at their Mill headquarters in Chalford, street market.
UK. The choice to launch this coin-op machine for European market
Attendees were treated to flight simulators, LED presentations has been a successful one. The main feature is that is fully
and an impressive 42" widescreen running incredible 3D customizable, thanks to the “Plug your 404” project. The 404 can
demonstrations. be used both for Magic Dreams’ games library and operators’ one,
Only a select few had been invited to this momentous occasion giving players all comfort and pleasure that a performing game
and sessions included exclusive product demonstrations, new and a special cabinet can give them.
product unveilings and in-depth discussions on global gaming 404 is available with many Magic Dreams games like: My My
markets. Maya, Drakkar Race, Lucky Pub, Magician and others.
Les Ashton-Smith, Heber’s MD, commented “We wanted to make
sure that people from the industry didn’t miss out on any of
Heber’s latest product developments. We know people lead busy
lives, and combining this event with product presentations and fun
activities, ensured the whole day was really fun and memorable.
There’s been plenty of change in our portfolio of gaming
controllers and with Nucleus, a whole new range coming into
force this December.” Pan success in IAAPA
Heber’s next Technology Event is taking place on Tuesday 24th
February 2009 and will be in great demand. Tickets are free, so
please book in advance by emailing russell.mort@heber.co.uk or
calling +44 (0) 1453 732334 U
K-based Pan Amusements, world leader in the manufacture of electronic
shooting galleries, recorded an extremely successful time at IAAPA. Firm
orders and strong commitments will yield up to half a million dollars of sales.
“To be honest, we were quite pessimistic before we went but naturally are
delighted with the outcome. Most of the sales have come from the USA but we
also had strong interest from Australia and Dubai in particular,” said Pan’s
Managing Director Paul Whittaker. The company’s brand leading Hillbilly
Shooting gallery proved to be extremely popular.
“The fall of the pound against the dollar has obviously been helpful,” he
added. “However our shooting galleries have always offered extremely good
value. They are competitively priced compared with other paid-for attractions,
the payback time, proved over the last fifty years, can be as little as nine months.
Each gallery is extremely reliable, virtually maintenance free and appropriate for
theme parks, FEC’s and retail locations.”
Ukraine growth for Alsart
T
he management company Alsart Group has confirmed its strategic interest
towards Ukraine’s market and reports that two arcades have opened in
Kharkov and Donets. They join the network of 45 halls that already exists.
The gambling hall in Kharkov is located in the centre of the city on the square
of Vosstania, next to the market. It has an area of 250 square metres. There are
70 playing machines, classical roulette, online casino, three-level jackpot system
uniting all the playing machines and a sport bar. For visitors’ comfort there is a
car park next to the hall.
The gamblig hall in Donetsk is located in the district of Azotniy. It occupies an
area of 150 metres square and contains 30 playing machines, roulette, a
bookmaking office and on-line casino. Over 200 people attended the opening of
the hall on its first day.
16
JANUARY 2009
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