Golf Professional of the Year: Pat Jones Northern California PGA
I
t’s not unusual to find Bayonet/ Black Horse Director of Golf Pat Jones joining his staff for a brain-
storming session that can last hours. As Jones sees it, everything starts with his staff. “Challenging the staff is some-
thing I feel all facilities need to do,” Jones said. “We need to move the
“A shop guy at Presidio Golf
Club said, ‘You should get a job here.’ Turned out, I did,” Jones said. Starting as an outdoor service
Pat Jones
needle, which means we need some- thing new and exciting.” Letting his staff be a part of the
process, and trying to bring out their best, is just one reason why the 59-year-old was awarded the 2014 Northern California PGA Golf Professional of the Year Award, which recognizes the finest exhibitors of leadership, determination, business acumen, professionalism and service to the Section and the Association. “I truly believe that it’s my respon-
sibility to help grow my staff as indi- viduals through life skills to set them up to be successful in the future,” Jones said. “By instilling the values of hard work, commitment, integrity and determination, there are no limits in life.”
The Bay Area native only entered
the golf business in 2001 following an early career as director of product development for an Internet company. Jones didn’t even start playing golf until he was 28 years old.
attendant, Jones went on to graduate through the PGA Class A program by 2003. Just a year later, he was named the head professional at Presidio. Since his arrival at Bayonet/Black Horse in 2010, he’s been more than happy to share his personal road map to achieving success. “The goal is to provide my staff with the proper training and the tools to be successful,” Jones said. “I believe in challenging the staff to come up with ideas to improve the way we conduct our business, as well as empower them to make decisions. Sometimes we need to take chances to be successful. I believe that my mentoring program, which involves teaching my apprentices the daily op- erations of the facility, inspires them to be creative and take ownership of their responsibilities.” Jones’ focus in recent years has
been increasing membership, rounds and sales in the Bayonet/Black Horse golf shop through a new online store, as well as hosting demo days every weekend and starting an annual Golf Expo. Jones has also introduced and grown the game through other avenues such as the Bayonet/Black Horse Golf Academy, and programs such as an Adult School, Junior Camp and Golf Fore Ladies. The Golf Expo, which started in 2013 and generated $20,000 in club sales in one day, was the result of one of the brainstorming sessions with his staff. So too was this year’s new “Battle at Bayonet,” a tournament for professionals. “The No. 1 goal for me is always
service,” Jones said. “If we’re success- ful with our service, then the business will be successful.”
– Jerry Stewart
NCPGA’s 2014 Annual Section Awards
Jones is among 19 recipients of the NCPGA’s 2014 Annual Section Awards, which are presented to PGA Professionals and industry leaders who have excelled in the game and business of golf. Other award winners for 2014 were:
TEACHER OF THE YEAR: Eric Jones, PGA, The Bridges
BILL STRAUSBAUGH AWARD: Ben Alexander, PGA, Bayonet/Black Horse
HORTON SMITH AWARD: Ward Sutton, PGA, Hidden Valley
PLAYER DEVELOPMENT AWARD: Tom Morton, PGA, Haggin Oaks
YOUTH PLAYER DEVELOPMENT AWARD: Will Robins, PGA, Empire Ranch
MERCHANDISER OF THE YEAR-PUBLIC: Tom Lindeman, PGA, Ridge Creek
MERCHANDISER OF THE YEAR-RESORT: Rusty Seymour, PGA, Yocha Dehe
PATRIOT AWARD: Tim Burr, PGA, Blackhawk
CLUB FITTER OF THE YEAR: Greg Ciavarelli, PGA, Haggin Oaks
ASSISTANT APPRENTICE OF THE YEAR: Darcy Milligan, PGA, Bayonet/Black Horse
GOLF COURSE SUPERINTENDENT OF THE YEAR: Stacy Baker, Haggin Oaks
SALES REPRESENTATIVE OF THE YEAR: Steve Gardner, Titleist
SPORTS MEDIA PERSON OF THE YEAR: Emmy Moore-Minister, Voice of the Valley, Moore-Minister Consulting
66 /
NCGA.ORG / WINTER 2015
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