Perceived AI Benefits Decline With Age


42% Somewhat Beneficial Very Beneficial 37%


THE QUIET GIANT OF U.S. CONSUMER POWER: SENIORS


Older Americans Are Fully Connected


29% 27% 23% 26%


90% Online


Daily Media Usage


Watch 4+ Hours of TV Daily:


12%


Spend 4+ Hours Online Daily


25% Facebook Daily Use 18-24 25-44


l Age Groups 38%


Very Concerned Somewhat Familiar Very Familiar 37% 34% 34% 38%


39% 39%


Ages 50+


Under 50


SOURCES: 2025 Media Preferences of Older Adults Survey; 2024–2025 senior consumer industry research JANUARY 2026 | NEWSMAX 45 50% ALL OTHER GENERATIONS 45-64


4% 65+


SOURCE: AI Data, TIPP Poll/Newsmax


73% Daily Users


Share of Consumer Spending 51%


49%


27% Non-Daily


53% GROWTH IN 2025 +33%


2025 2040


TRILLION $3.2


U.S. Senior Population: 2025 vs. 2040 (Projected)


50 Million


80 Million


Where the Money Really Is


50% BOOMERS


Ages 65+


Instagram Usage Growth, Ages 50+


Ages 60+


Spending Power


10% Not Online


Smartphone Ownership by Age Group


91% 80%


BACKGROUND/ISTOCK.COM/THAIVIEW / TAG/ISTOCK.COM/MJ0007 / AI/ISTOCK.COM/ALEKSANDARVELASEVIC


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