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BIG DATA


The AUTO MARKET’S CONFIDENCE Tank Just Hit ‘Empty’


Q: Do you trust dealerships to treat you fairly?


1% HIGH TRUST


17% NEUTRAL


82% LOW TRUST


Q: Would you consider buying an electric vehicle or plug-in hybrid in the next 12 months?


Q: Do you trust automakers? 2% HIGH TRUST 59% LOW TRUST


39% NEUTRAL


Aff ordable Less


Q: Are vehicles more or less aff ordable than one year ago?


74% 23%


About the Same


Q: Do you intend to buy a vehicle in the next six months? Plan to Buy/Lease New Vehicle Used Vehicle


69% NO


31% YES


51% 49%


15% 22% Aff ordable


3% More


58%


Q: How does your household financial situation compare to last year? Same Worse Better


Average Internet Speed by Country South Korea


United States India Brazil


Pakistan Nigeria


16 Mbps 44 NEWSMAX | JANUARY 2026 96 Mbps 54 Mbps 38 Mbps 20 Mbps


AI Knowledge Declines Sharply With Age Q: How familiar are you with artificial intelligence (AI) tools and technologies?


18-24 25-44 45-64 65+


16% 7% 63%


NEED-TO-KNOW


NUMBERS $50,000+ Average new vehicle price


— highest in U.S. history.


82% Don’t trust dealerships to


treat them fairly.


74% Say cars are less aff ordable


than one year ago.


69% Won’t consider buying an


electric vehicle in the next year.


58% Plan to buy or lease a


vehicle within six months.


51% of likely buyers are still


targeting NEW vehicles.


1% Express high trust in


dealerships.


2% Trust automaker websites


as their best research source.


86% Feel confident the


information they research is accurate.


SOURCE: CarEdge Car Buying Index, October 2025 133 Mbps


AI Anxiety Runs High Across Al 34%


Somewhat Concerned


CARS/ISTOCK.COM/AERIALPERSPECTIVE WORKS / BINOCULARS/ISTOCK.COM/DENKCREATIVE / NEUTRAL BACKGROUND/ISTOCK.COM/SVETLANA SHAMSHURINA DATA/ISTOCK.COM/LUCHEZAR / FLAGS/ISTOCK.COM/POP_JOP


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