Feature g


changes. As part of this, the company’s universal content type technology – Digital Objects – now assigns a Digital Object Identifier, DOI, to any type of content or media from blogs and news articles to videos and interactive visualisations. The company reckons each Digital Object can be tagged, indexed, packaged, targeted, promoted, bundled and sold as easily traditional content, such a journal article. And crucially, such as move should attract readers to new types of non-peer- reviewed content. Marty Picco, Atypon’s vice president


of product management strongly believes that researchers need to find the information they are looking for as quickly as possible. And beyond promoting ‘universal content’, he asserts several other factors are needed to optimise discovery. For example, a very good search engine with the latest ranking algorithms is imperative while recommended content is key. According to the vice president, Literatum predicts and recommends content that is likely to be of most interest to each visitor. Recommendations are drawn from the publishers’ entire corpus and the company also analyses user behaviour to identify the most relevant content. But beyond finding research as quickly possible, Picco also believes researchers must be able to access it with as little fuss as possible. And this, he says, is still a challenge. ‘The worse case scenario in the world


is somebody goes to Google Scholar, gets a result, starts clicking through and finds that each result is from a different publisher site and may also need ID authentication,’ he says. ‘You’ve got to jump through hoops to get to the point where you have access and


this is tremendously frustrating.’ To this end, Atypon is part of Resource


Access for the 21st Century (RA21), a joint STM – NISO initiative aimed at optimising protocols across key stakeholder groups to promote seamless access from site to site. The company has developed a technology stack for the initiative, which is currently under evaluation, and Picco is confident that RA21 will see clear results come next year. ‘It won’t solve our authentication issues but it will certainly streamline the problems and relieve user frustration,’ he says.


Fit for the future So what does the future hold for the multi- faceted world of discovery? e-Life, for one, is intent on becoming a central resource for discoverability, but with open source content and tools forming the backbone of operations. For example, the organisation is currently collaborating with US-based open annotation platform developer, Hypothes.is. ‘This annotation tool will facilitate


Atypon’s Physics Today


discussion amongst readers of research in an online, live environment and will be available to any publisher to plug into their website,’ points out McLennan. ‘We want to be at the centre of using tools to accelerate discovery, and serve as a testing grounds before making [the software] open for others to use and take forward.’ According to Clarivate Analytic’s Turner, more and more analytics, and better


8 Research Information June/July 2017


“So what does the future hold for the multi-faceted world of discovery?”


visualisations, will be used in the Web of Science. ‘We are also always looking at


integration with the wider research community and in making sure that Web of Science data and metrics are accessible in multiple different platforms,’ she says. Clarivate Analystics also intends to


continue working with scientometrics research groups around the world to track trends in science, and wants to better understand the broader social and commercial impact of its science: ‘We already have patent data linked into our research literature, allowing us to perform a lot of those analytics and really understand what’s going on,’ says Turner. Like Turner, Atypon’s Picco believes


smart visualisations, figures and content have great potential in scholarly publishing. ‘We are always working on bringing the data alive and really want to connect the science and the scientists,’ he says. ‘Providing more dynamic content and tools helps us to connect [researchers] more directly to the underlying science... and this where the whole of discovery is going.’


@researchinfo | www.researchinformation.info


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44