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Organic Farmers Succeed A
Maria Rodale Helps by Randy Kambic
uthor, gardener and corporate executive Maria Rodale continues to add luster to an unparalleled family commitment to organic food, sustainability and healthy living covering three-quarters of a century. As CEO and chairman of Rodale Inc., she oversees the publishing of books (An Inconvenient Truth; The South Beach Diet; Eat This, Not That!), magazines (Women’s Health, Men’s Health, Prevention and Organic Gardening) and naturally healthy living websites. Her grandfather, J. I. Rodale, pioneered the American organic movement in 1942 by launching Organic Farming and Gardening magazine. In 1947, he founded the Soil and Health Association, which later became the Rodale Institute, a nonprofi t educational and advocacy organization, of which Maria is a board member. The infl uence of her 2011 book Organic Manifesto: How Organic Farming Can Heal Our Planet, Feed the World, and Keep Us Safe remains strong.
What is the status of the
organic farming industry? As a whole, it has seen great growth, in large part due to increasing demand resulting from consumer awareness. In 2015, organic was a $43 billion
industry in the U.S., with Millennial householders leading the way. Still, only 5 percent of all food consumed in the U.S. is organic [produce 13 percent], while less than 1 percent of our farmland is certifi ed organic, which spurs imports. So the opportunity to help encourage new organic farmers and transition conventional farmers is signifi cant. The Rodale Institute invests as much time on education and outreach as on research to help organic farmers be profi table.
How else does the Institute
help the industry? We conduct cutting-edge research in organic agriculture to study and
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test natural strategies to combat pests, diseases and weeds. Growing organic isn’t solely about what you don’t do, such as using pesticides and genetically modifi ed seeds. It also proactively focuses on benefi ting soil health by using compost, cover crops, crop rotations and reduced tillage. As we refi ne these “regenerative agriculture” methods, we share them with farmers so they can increase their productivity and success. We are expanding our research in nutrient density. The Institute works to understand the difference in nutrient levels, such as proteins, vitamins and minerals, in organic and conventional foods and how farmers can grow nutrient-packed food.
What new programs or initiatives are particularly
exciting? Launched in 1981, our Farming Systems Trial is the longest-running North American research project comparing organic versus conventional grains such as corn and soybeans; it has allowed us to compare yields, water and energy use, soil organic matter, nutrient density, profi tability and other factors. In 2016, we introduced our Vegetable Systems Trial, a side-by-side comparison for organic versus conventional produce. We expect organic management practices that improve soil health can enhance nutrient density in vegetables and so benefi t farmers’ lives and eating habits worldwide. In 2016, we launched the Organic
Farmers Association (OrganicFarmers
Association.org), creating a valuable information exchange and unifi ed voice for domestic certifi ed organic
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