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NEWS WORLD


Branded Group acquires natural


skin & body care brand Puracy US Natural skin, body and home care brand Puracy has been acquired by brand accelerator Branded Group. The label was founded by two friends Sean Busch and Paul Tracy from Austin, Texas in 2013, and centres around an ethos of full transparency, with formulas that are at least 99.3% natural. With the full acquisition by Branded, Busch hopes Puracy will transform into a brand that will be used by generations to come.


“Our goal is to create a legacy brand that our children will be proud of and something that will make a difference to the world. We believe Branded not only shares this vision but is uniquely capable of helping us achieve our goals.” The acquisition is Branded’s largest to date; it is also the owner of men’s grooming line Viking Revolution and fragrance brand Un Air D’antan. Branded specialises in acquiring e-commerce


Zebrafish may unlock answers to pigmentation


US Zebrafish have long been studied by humans in the quest to unlock answers about skin and hair biology and disease. Now scientists from Penn State College of Medicine, US, have developed a new technique that enables them to visualise every cell containing melanin pigment in 3D in whole zebrafish, potentially advancing our understanding even further.


Using a modified version of a CT imaging technique called X-ray histotomography – a cellular form of CT imaging – a medical scientist training


programme student on the team of Dr Keith Cheng, professor of pathology, pharmacology and biochemistry and molecular biology, used silver to stain the fishes’ melanin, allowing him to determine the 3D location and density of melanin from scans of whole zebrafish to the level of every melanocyte cell.


10 November 2021


IN BRIEF


ASOS Asos’ former CEO has picked up a fresh band of shares in the business he is exiting after 12 years. Nick Beighton, who served at the fashion and beauty seller’s helm for six years, invested in 2,020 ordinary shares at £24.62 per share on 11 October, the same day as he announced his exit.


brands, especially ones that sell well through Amazon, and turning them into global, established brands. Puracy has four number one bestsellers on Amazon, and has sold more than 8 million bottles of product.


LVMH announces full acquisition of Officine Universelle Buly


FRANCE LVMH has fully onboarded its financial investment in French fragrance and cosmetics house Officine Universelle Buly. For nearly four years the luxury beauty owner’s minority investment fund, LVMH Luxury Ventures, has supported the Parisian brand. Now, the brand joins LVMH’s 75 other Maisons. Relaunched in 2014 by husband and wife team Ramdane Touhami and Victoire de Taillac, Officine Universelle Buly began in


1803 as the fragrance brand of Jean-Vincent Bully, a perfumer of the 19th century. By joining LVMH’s


portfolio, Buly will be able to pursue new growth and development.


“Buly perfectly matches the philosophy that we find in the Maisons of the LVMH Group, combining an unparalleled heritage, craftsmanship and a unique experience in exceptional boutiques,” said Bernard Arnault, LVMH’s Chairman and CEO.


INNBEAUTY PROJECT iNNBeauty Project has closed a minority investment, led by Strand Equity and Beechwood Capital, and says it intends to allocate funds towards growing the brand and supporting its US-wide launch in Sephora. The New York-based company launched in 2019 after co-founders and industry veterans Alisa Metzger and Jen Shane spotted a void in the beauty space for ‘clean’ and efficacious skin care that was affordable to younger consumers.


COTY SWAPS 9% STAKE IN WELLA FOR HALF OF KKR’S PREFERRED SHARES


US Cosmetics conglomerate Coty has agreed to sell a 9% stake in professional beauty brand Wella to KKR in exchange for half of the private equity’s preferred shares in Coty. The cosmetics owner will, therefore, redeem around 47 million shares in the company’s common stock, while KKR will fork out some US$426m for the single-digit stake. Upon completion, KKR will reduce its ownership to the


equivalent of 45 million Coty Class A shares, around a 5.2% stake in the business. The transaction is said to reflect a 50% appreciation in


Wella’s value since Coty closed its 60% sale of Wella to KKR in December last year.


HUDA BEAUTY Huda Beauty has settled a class action lawsuit after US consumers claimed that its Neon Obsessions Pressed Pigment products were ‘unlawfully’ marketed. The cosmetics brand, based in Dubai, was accused of falsely advertising the sku for use in the eye area and failing to disclose material information about the products. Huda Beauty denies any wrongdoing.


LIZ EARLE Liz Earle, the beauty and wellbeing entrepreneur, will offer one-to-one mentoring sessions with UK small business owners as part of BT and Google’s Get Mentored, Get Growing campaign. Earle will team up with Caribbean cuisine entrepreneur Levi Roots to encourage small businesses to unlock the benefits of digital skills training to help drive post-pandemic growth and prosperity.


cosmeticsbusiness.com


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