Hyper-convergence is here to stay


by Paul Cameron,


Global Managing Director at pixitmedia


With an unprecedented number of people at home and seeking entertainment, the appetite for visual content has never been higher. Studios, on-demand services and TV Networks have had to quickly come up with ways to meet this large demand, made all the more difficult when the industry that is creating the content itself, is rapidly having to adapt its own business practices. Studios who are able to quickly adjust infrastructure, keep up with productivity and meet content demands, are able to stay competitive. A hyper-converged solution is an approach creative media businesses can take to stay agile and keep infrastructure costs lower.


adjust infrastructure, keep up with


demands, are able to stay competitive.”


productivity and meet content


“Studios who are able to quickly


When it comes to media data


storage, studios and broadcasters have historically depended on on-premises hardware, supplied by the major data appliance vendors. Aside from a few exceptions, the majority of these data appliance vendors have not yet included cloud-based solutions into their offerings to clients. For these vendors, that makes good sense. Any data that is moved off their on-premise systems and over to cloud instances is lost business. To guarantee long-lasting profitability, many appliance vendors lock clients into contracts for a number of years, charging extra to clients for maintenance or to move their own data when the contract period ends.


This limits the flexibility of


media creation companies as they grow as a business. Once locked- in to one of these contracts, the only available solution for upscaling their storage needs is to add more capacity to the existing appliances. This in-turn can be very limiting if different business requirements arise, such as; workloads delivered from the cloud, which is precisely


That’s where hyper-converged


infrastructures that leverage software-defined technology comes into play. Having a software-defined solution built into the storage layer removes the limitations associated with hardware appliances. It gives studios the ability to choose which vendors to work with, when, and if


the scenario that many studios are working in today.


“To guarantee long- lasting profitability, many appliance


vendors lock clients into contracts


extra to clients for maintenance or to move their


own data when the contract period ends.”


for a number of years, charging


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