without the need to furlough any staff . T e compa- ny even managed to achieve signifi cant growth during this period, adding fi ve new recruits to the in-house design, social and content teams. Behind the scenes, 123 helped local organisations to deliver ‘business as usual’ at a time when digital services were fundamental for reaching customers at home. While the nationwide lockdown may have lift-
ed, the key learnings from this period are just as relevant today. Digital transformation is critical for businesses to survive the recession. “As we move into the new normal, supporting
SMEs is essential,” said Scott. “Understandably, many businesses have had to cut back, but the dan- ger here is that without the right marketing support, they could easily fade into the background, leaving others who are more digitally capable to take the market share. Cash fl ow is king, so the £1,000 GDI scheme will hopefully support these businesses in need. T ey can benefi t from the discount and obtain direct access to specialists who can deliver what’s needed to help them thrive.” As platinum partners and long-standing
supporters of the Chamber of Commerce for both Milton Keynes and Northamptonshire, 123 Internet Group are backing the GDI scheme on behalf of their fellow members, also extending dis- counted digital services to those in the Coventry & Warwickshire Chamber. 123 hope that by giving something back to local businesses, this will help to stimulate the all-important business growth SMEs need to ride the wave. NatWest are also off ering their support to the
GDI scheme. In addition to the £1,000 discount voucher, business owners will get exclusive access to the NatWest Business Builder – a free online tool for digital learning, immersive virtual events and workshops, and community networking opportunities – regardless of whether they are existing NatWest customers. “Our ongoing relationship and collaboration with NatWest is excit-
ing,” added Scott. “I am proud that through their support and access to the Business Builder hub we’ll be able to further support SMEs with their digital transformation.” T e COVID-19 pandemic has tested the resilience of businesses
large and small, also serving as a reminder that there is no shame in business owners choosing to outsource their marketing activity. In fact, the benefi ts of being able to focus attention on more pressing matters are clear. T is is exactly why agencies like 123 Internet Group exist – to off er
digital expertise to those who need it. It’s the same sentiment that has kept the company thriving for almost 10 years and continuing to grow year on year. Building on their contribution to the GDI scheme, 123 Internet Group are now working to support local non-profi t groups like the Ronald McDonald House Charities, who care for sick children and their families in the UK. Organisations who want to learn more about the GDI voucher
scheme or NatWest Business Builder tool can now register for the offi cial online launch event, which takes place on T ursday 8 October. T e event is free to attend and will explain in more detail about how these incentives can help local businesses to hit their marketing goals and achieve digital growth. To book your place for the launch event, or apply for the GDI
scheme, visit
123internet.agency/gdi Applications for the GDI scheme close on October 31 2020.
For more information about 123 Internet Group or their digital marketing services, visit
www.123internet.agency
ALL THINGS BUSINESS 27
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