GUILD OF MASTER CRAFTSMEN
It may seem obvious, but rarely a day goes passed without a business posting an embarrassing misspelling or Freudian slip. Though the odd slip won’t harm your brand, messy and ill-considered posts on a regular basis can easily alienate your clientele.
On social media platforms the hashtag is king, especially Twitter and Instagram. Whenever you post, end the text with some well-chosen hashtags, which allow new users to find your post by searching for these terms. Use half a dozen or so carefully chosen words and phrases that are directly linked to the post and your business. Be specific, but not so specific that no one will ever think to search for that term. Think #londonroofer not #londonrooferspecialisinginthatch, #newkitchen not #newkitchenfittedbydavesmith.
On your own website, words are even more important. Search Engine Optimisation (SEO) is the process of highlighting your website’s content so that Google and other search engines know what you offer. The more specific and relevant your content is and the better you’ve optimised your site, the
higher up the search engines you will appear, meaning potential customers will be able to find you more easily. Use keywords (similar to hashtags but without the hash) and keep all of your content relevant to your business. Using keywords that appear in the article in the title can really help, plus almost all website building platforms have optimisation tools such as meta keywords and descriptions for every article and page – things that your visitors never see but search engines can read.
These tips are all just starting points to help you to begin making the most of your presence on the internet. Once you start delving into the world of social media and website management, you’ll
find a whole host of techniques and tricks to help your potential customers find and engage with your business.
The Guild of Master Craftsmen offers support and advice in these areas so, to find out more about what the Guild could offer you, go to
www.guildmc.com
Solatainer® Solatainer®
Designed For Construc�on Designed For Construc�on
Solatainer® has been developed to provide autonomous off -grid energy, integrating renewable power and storage with diesel power back-up to reduce fuel consumption, carbon emissions and carbon footprint.
® AUTONOMOUS OFF-GRID POWER SUPPLY
Contact PAL Hire for more information on: 0844 288 7265
www.palhire.co.uk
31 Benefits of Solatainer®
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36
