fitness
Create a sense of community
SHAPEMASTER has come a long way since the 1990s heyday of toning tables. The concept has evolved into a range of dual-function seated exercise machines and multi-function recumbent units, which combine in a timed circuit offering a full body workout in 30 minutes. Electronically controlled transmissions
within the equipment facilitate safe and comfortable exercise with a non-weight- bearing action that can be used passively for muscle and joint activity, or actively by pushing into the electronically controlled transmission unit to increase muscle tone. The user is guided through a complete range
of movement to ensure a comprehensive exercise and undergoes a monthly body composition analysis and exercise review to highlight progress made. There are currently around 40 of Shapemaster’s
FeelGood Factory-branded exercise suites in UK leisure centres in addition to independent gyms and rehabilitation centres. “Our research shows that members exercise
on average three to four times a week. Successful suites can attract upwards of 400 new members, each paying upwards of £25 per month, depending on the local demographic,” says David Heathcote, business development manager at Shapemaster Global. This equates to £82,000 at around 50 per
cent capacity (275 members for average opening times) and £112,000 at 75 per cent capacity (375 members), depending on opening times.
Successful sites can attract 400 or more new members
The FeelGood Factory at Ramsgate Leisure
Centre has proved highly successful, providing significant financial advantage for Your Leisure and health and social benefits for the community. The suite features a 10-station circuit attracting more than 450 members, each paying £25 per month. Following the success of the suite, Your Leisure co-launched a Feelgood Factory on Margate High Street earlier this year. “When we first looked at the concept in 2012
I was very sceptical about the impact it would have on our business. But since the launch, I’ve been consistently surprised by the continuous flow of new customers, the retention of customers and the benefits these members bring in terms of secondary spend,” says Gavid
Twice the workout in half the time
One 30 minute workout a week can get results
assistants. As the user begins the positive phase, the weight stack tilts to a 40 degree angle, reducing the selected resistance by 29 per cent. At the end of the stroke, the tilted weight stack returns to vertical, and the trainee lowers the full 100 per cent of the resistance. Suitable for one to one training with a
trainer as well as groups of four to 12 people, one 30-minute X-Force workout per week is all that is needed to achieve results. “As a rule, progressive strength training,
THE 3-1-5 Health Club is currently the only club in the UK to offer X-Force, which delivers a combination of static, concentric and increased eccentric resistance in a series of 16 strength training machines. X-Force supplies negative-accentuated
exercise – 40 per cent extra negative resistance compared to the positive – without the use of
30
pactfacilities.co.uk
consisting of proper, intense exercise is capable of stimulating a systemic response. It is the rest after the stimulus that allows that response to take effect. The extraordinary ‘inroad’ capable through X-Force training, places greater demands on the system requiring an even greater emphasis on rest and recovery,” says Sean Thornton, managing director of X-Force UK and 3-1-5 Health Club. “We have children from 12 years old to adults of 80 plus using X-Force. Other users include
athletes, pregnant women and those with disabilities. X-Force delivers twice the workout in half the time. Having one X-Force workout a week lasting 30 minutes is very appealing to people with busy jobs and lives,” he says. In a recent test of the equipment, the club
worked with six leading BMX riders between the ages of 12-14 years old and trained them for once a fortnight for 16 weeks alongside their current BMX training. “The results were amazing. They averaged a
60 per cent strength increase in their lower body and a 20 per cent increase in their upper body,” says Thornton. The club is now planning to utilise X-Force in
a community rehabilitation programme in conjunction with University of Cumbria and the local clinical commissioning group with the aim of getting more than 300 local people more active.
www.3-1-5.co.uk
Vickers, indoor leisure manager. “The Feelgood concept appeals very much
to hard-to-reach segments of our local community particularly older, disabled and deconditioned people. Our ability to grow membership past the 450 point is down to referrals and recommendations from our clients; we didn’t need to use discounts and marketing resources. Simply creating the conditions where people feel comfortable, can make friends and share a sense of community has ensured the success of our Feelgood Factory.”
www.shapemaster.co.uk www.yourleisure.uk.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45
