search.noResults

search.searching

note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
fitness


Make it accessible and engaging The benefits of resistance training are well documented,


IN March, the Laura Trott Leisure Centre in Cheshunt became the first UK public sector facility to install eGym as part of the local authority’s drive to encourage more people to get active. “We wanted to make strength training


accessible and raise awareness of the associated health benefits, especially amongst women and older adults. We also wanted to add value for our members who are already engaged in some form of strength training,” says Michael Dulku, Fit&Well brand and golf centre manager at The Borough of Broxbourne. During the first three months, eGym recorded


an average strength improvement for individuals aged 20 to 70 of 14 per cent. For those aged 70 to 90, strength has increased by nine per cent on average. These statistics are recorded via the eGym one rep max strength test performed by individuals at regular intervals. Since the introduction of the equipment, the site has recorded a reduction in member attrition contributing to a 1,060 per cent increase in net gain compared to the same period last year. “eGym helps members to train safely and use


the correct technique to achieve the best results in the shortest possible timeframe,” says Dulku. “The automated calculation of resistance based on the strength test result


ensures the training is always optimised to a member’s progressive fitness. Even members who are comfortable using free weights find the strength test valuable and can use the results to tweak their training. Regular users also find the muscle imbalance and biological age indicators useful.” In July, the facility logged 2,770 eGym


sessions, an increase of 148 per cent on March figures. And since eGym users visit the gym more frequently than non-users, averaging 4.5 visits per person a month, this increased usage is credited with the improvement in retention figures. eGym’s mobile applications allows members


to access their programmes on their mobile phone. Trainers can update a member’s training plan and instantly view each member’s activity via a tablet device. And with the ability to automatically log activity undertaken both in and outside of the facility via eGym’s connected partners programme, trainers say they feel more engaged with members and the quality of their interactions have improved, all of which helps to keep members focused on their strength training and progress towards their goals.


www.egym.co.uk pactfacilities.co.uk 29


but some people are still reluctant to lift weights. We look at how some operators are driving engagement.


The site has recorded


a reduction in attrition since installing eGym


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45