event preview
The organisers of Leisure Industry Week, arguably the sector’s leading event for almost three decades, has been rebranded to focus on the business of fitness.
BP: Fitness Trade Show
From left - Luke Johnson, Ben Coomber, Martin MacDonald, Dr Claire Minshull. Main image: Steve Box
AFTER 29 years, the general feeling amongst stakeholders and delegates was that the once all-
encompassing trade show had lost its
relevance. BodyPower, the company
behind BodyPower Expo, acquired the event from UBM and following feedback from the sector provided a more commercial focus to the event with a greater emphasis on education. The new event delivered seminars that favoured case studies and practical demonstrations, and the show zoned in on education as its USP. A new audience was developed and the show began to change. The organiser says these changes resulted in a small increase in footfall in both 2015 and 2016 ending a period of sustained decline. As part of its continued revitalisation of the
event, and to cement the BodyPower stamp on the show, the name Leisure Industry Week has now been consigned to the history books. A new focussed event that specifically explores the business of fitness now stands in its place. BP: Fitness Trade Show is set to attract
thousands of trade professionals interested in fitness solutions. It will focus on delivering an extensive exhibition with more than 100
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innovative brands that offer fitness solutions to various markets including: personal training studios, independent gyms, universities, schools and colleges, hotel gyms, boutique fitness studios, student accommodation gyms, corporate gyms, CrossFit Boxes, gym chains, franchises and residential care homes. As well as renewing a partnership with
Pure Gym, Britain’s biggest gym operator, to host their annual PT conference at the event, BP: Fitness Trade Show will also offer delegates workshops, practical demonstrations and seminars offering advice on business growth, member retention, change of use, profitability, secondary spend and the development of fitness professionals who are the driving force behind new industry investment. Key themes will include: • Fitness Business School – Focusing on marketing, sales, retention and new ideas to
grow businesses in the fitness sector • Practical Coaching – Equipment and functional demos from leading trainers designed to offer fitness professionals new options and practical application for the benefit of clients and members • BP Nutrition – Exploring nutrition solutions for all businesses including healthier menu choices and using nutrition as a key secondary spend opportunity • 50+ Fitness – Britain’s ageing populous is a massive market and active ageing is explored alongside the provision of a well-equipped fitness area in new and existing residential care facilities • Workplace Fitness – develop a fitter, healthier workforce for improved productivity, energy and wellbeing • Pool & Spa – Fitness solutions such as group aqua exercise classes for increased usage, targeting new demographics and the provision of equipment for both maintenance and fitness in a pool facility. Registration for the event is free for industry
professionals.
www.bodypower.com/bp
From left - Emma Storey Gordon, Matthew Halfin, Sam Dovey, Mark Laws
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