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The Volvo S90 Ambience Concept - a car that connects with your senses


VOLVO CARS, the premium car maker, reveals the S90 Ambience Concept, an industry-first sensory experience that synchronises visuals, sound and scent to redefine in-car luxury. Te S90 Ambience Concept, making its public debut at the Beijing Auto Show in China, is based on Volvo’s top-of-the-line S90 Excellence three-seater executive saloon and focuses on chauffeured passengers in the rear seat. Te passengers can personalise the car’s atmosphere by using the intuitive smartphone app to choose one of seven visual themes synchronised with audio and scent. “Te Ambience Concept redefines luxury by taking it beyond material choices, creating a car that connects with your senses,” said Robin Page, Senior Vice President Design at Volvo Cars. “Te design explores how people feel inside the car and enables them to influence their own mood and well-being. Te visual element transforms the car’s ceiling according to the selected theme – including Northern Lights, Scandinavian Forest, Swan Lake, Archipelago and


this and shows our broader focus on human care, which starts with safety and also extends to general well-being.” While the S90 Ambience is launching as a concept, Volvo Cars has the ambition to make it available in S90 Excellence production cars, to enhance its Excellence offer, especially in China. In 2017, Volvo sold more than 100,000 cars in China for the first time, which made a significant contribution to the company’s fourth consecutive year of record sales and growth. China is Volvo Cars’ largest single market and the company’s biggest marketplace for the S90 saloon. “Te Ambience Concept was created primarily for


the China market and


Rain – each providing a different mood scaling from relaxing to invigorating. Tere is also a Nocturnal


theme for


resting, while Freedom gives a boost of fresh and upliſting energy. Te synchronised audio plays through the car’s Bowers & Wilkins premium sound system, which includes small tweeters in the headrest for an immersive


sound experience. Each theme is matched with one of four bespoke scents, created by Byredo, which deploys simultaneously from a portal in the centre console. “We’re known for our human-centric approach to design and as an industry leader in advanced safety technology,” Robin Page said. “Ambience reinforces


provides a contrast to China’s sometimes hectic city environments,” said Martin Andersson, Senior Commercial Product Manager at Volvo Cars’ Special Vehicles department, which is responsible for the Excellence range. “Te S90 Ambience Concept will reinforce our premium brand values in this important region.” Follow the social media coverage on #AmbienceConcept.


INTRODUCING THE JAGUAR XE LANDMARK EDITION Customers will be able to choose from Jaguar’s


advanced, British-built Ingenium petrol and diesel engines which deliver an exceptional combination of performance, refinement and efficiency.* All petrol engines are now equipped with particulate filters to make them even cleaner. Te highly efficient, close-coupled filters are neatly integrated into the aſtertreatment system and trap ultrafine particles as the exhaust gas passes through them. Under normal driving conditions,


the trapped particles will be


Jaguar has revealed a distinctive new special edition of its Jaguar XE sports saloon. Te Landmark Edition features unique design enhancements and a carefully chosen specification to showcase the very best of the award-winning XE. Te Landmark Edition is based on the R-Sport with the addition of unique 18-inch alloy wheels that set the new model apart. Te exterior features a Sport front bumper, body-coloured side sills and boot spoiler while the side window surrounds, door mirror caps, grille surround and side vents are all finished in Gloss Black alongside special Landmark badging on the side vents.


Te new model is available in a choice of three bold colours – Yulong White, Firenze Red and Santorini Black – and joins the 2019 model year line-up. Inside, the XE Landmark Edition also uses the R-Sport model with its luxurious leather upholstery as a starting point, while unique Landmark-branded treadplates identify the special edition model. Customers benefit from the most popular XE features, including satellite navigation, xenon headlights and front and rear parking sensors fitted as standard. Jaguar Land Rover’s advanced Touch Pro system with 10-inch central touchscreen provides simple and intuitive control of the infotainment settings.


16 - Friday 27th April 2018 - Cardiff & South Wales Advertiser


oxidised into CO2 and the filter regenerated whenever the driver liſts off the accelerator. Jaguar’s sports saloon has won 67 international awards and was named the safest large family car by Euro NCAP at the safety organisation’s 2015 Best in Class awards. Te XE features the latest safety technology with an advanced forward-facing stereo camera providing the foundation for its Autonomous Emergency Braking (AEB) system. In addition, Traffic Sign Recognition (TSR), Lane Departure Warning (LDW) Lane Keep Assist (LKA) and the Adaptive Speed Limiter (ASL) all help to reduce driver distractions and enhance safety. Most recently, the XE formed the basis for Jaguar’s most extreme performance production saloon. Last year’s Jaguar XE SV Project 8 was developed by Jaguar Land Rover Special Vehicle Operations (SVO) and is powered by a 600PS 5.0-litre supercharged V8. Te super saloon accelerates from 0-60mph in 3.3 seconds and has a top speed of 200mph.


www.cardiffandsouthwalesadvertiser.com


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