YACHT MANAGEMENT
Damian Martin believes, the basic role of a manager is the same as it has always been: to assist the owner, captain and crew with the safe and efficient running of the vessel. He says, “Owners have grown to understand the need for managers more, as yachts have grown larger, more expensive and the industry has become more professional. While the role has grown, so has the size of the team. We now have specialists working in support of yacht managers to ensure they have everything covered. The manager can’t know everything all the time – I think the secret is to know where to find the answers.”
USP Yacht managers live in a commercial environment crowded with healthy competition. They strive to set themselves apart from others who carry out the same service each highlighting their ‘elevator pitch’ or unique selling points. While many yacht management companies started life as spin off departments of brokerage houses one stands out as having reversed that trend.
Hill Robinson came into existence when Nick Hill and Niall Robinson specifically created a company in 2001 to manage the complexities of large yachts, bringing owners the technical solutions they were asking for. When they were created some twenty years ago the company’s elevator pitch was their complete and utter independence from the pressures of sales brokerage dealings. They sought solely to handle safety, security, operational, accounts, crew, maintenance, and environmental concerns. While the brand has stayed true to that ethos as it has grown to operate 12 offices employing over 200 worldwide, the waters have become slightly muddied by its very close cooperation with the brokerage house Moravia Yachting, a brand they rescued from obscurity.
Daniel Küpfer at Ocean Management says, “Our USP is that we see ourselves as co-managers of the yacht. It is often forgotten that the manager onboard is the captain. This understanding is of paramount importance for those ashore supposed to support yacht captains successfully.
TWW YACHTS TWW combine old-fashioned principles with strategic industry knowledge and global reach. With dedicated, dynamic teams across charter, sales and construction, they measure their success not by profit margin, but by their relationships with owners, captains, shipyards, and other brokerage houses – relationships that endure as a result of our commitment to excellence and integrity. For more details Tel: +377 97 77 67 57 or visit
www.twwyachts.com
YManage is another company with a different approach to yacht management in that it operates a Cloud platform where superyacht owners, captains, crews and companies can easily work together even if they are in different place. Using intranet and extranet based software the company’s virtual office grants remote access to the yacht management team, documents, reports, and 24 / 7 support. This, they say, allows full control over yacht data and allows use of tools that include a helpdesk and e-learning, as well as integration and customisation options.
Bluewater came to superyacht management in a roundabout fashion and that makes them somewhat different. Founded in 1991, specifically to train crew, Bluewater can now offer more than 25 years of experience. It is one of the few yachting companies with dedicated teams in each of the five main industry sectors: brokerage, charter, management, crew training and placement. The company boasts its USP as being the only company able to sell, charter and manage yachts on which the crew were recruited and trained in-house. Bluewater offers yacht owners and captains yacht management services in customised packages. This modular ‘pick n mix’ approach allows clients to choose any number of yacht management services in order to create one designed to serve differing needs.
Size of fleet and years of experience combined with in-house experience make yacht managers capable of predicting and solving challenges on behalf of owners. Having an industry-leading safety management system that’s endorsed by major flag states, as well as a community of in-house experts, all accessible to clients through a singular point of contact also helps. “What really sets
Y.CO apart,” says Mark Patterson at
Y.CO, “is our holistic approach to yacht management. Far from a one-size- fits-all approach, we work with owners to truly understand their priorities, then work with our captains and crew to create a unique culture on board that upholds these. A lot of operational issues arise when the owner and captain’s priorities fail to align, and our skill lies not only in defining what these priorities are but making sure that they are ingrained in everything that happens on board.”
ONBOARD | SPRING 2022 | 65
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