On a roll - Demon is starting to get interest from overseas.
Stormforce - Market Report
Several of its lithium-powered pressure washers were at the COP26 climate change conference as part of Balfour Beatty’s presence in Glasgow.
The company has also tested all of its products with biofuels including HVO. “HVO is a wonderful fuel and we have got in early,” said Walke. “All of our pressure washers are compatible with it.”
Demon’s electric machines are also attracting attention from abroad. “The world is getting smaller,” added Walke. “We are fielding unsolicited enquiries from European countries. We’re also in talks with a big player in a related sector to ours, who wants to market our products worldwide.”
Further revisions to its product range include the introduction of a new Maxi Bowser. “Some customers were reporting problems in finding drivers qualified to tow our towable bowers like our Mini Bowser,” said Walke. “While the Government has relaxed licencing around towing, it still means that only people
over 40 can tow it on a standard driving licence. After discussions with some of our big hire customers, we realised that a towable bowser wasn’t always needed.”
The Maxi Bowser features a bigger water tank, increasing by 50 per cent from 150l to 225l. “It gives our customers an alternative and is still relatively easy to transport as it will easily go on the back of a flat bed,” added Walke.
The Maxi is designed to be easier to secure at night and has a heavier duty hose reel. It also comes with a system to prevent build- up of hotter water after the trigger is released and while the machine is still running. It is scheduled for official launch in February.
Increased demand
Overall, Demon has seen increased demand for its products. “It has been a very good year so far, we just need to keep capitalising on that demand,” said Walke. “A lot of cap- ex is still sitting out there, waiting to turn into orders, so there is still work to be done.”
Demand outstripping supply remains a real danger. “Normally we offer next day delivery from stock, and the worst our customers
have had to deal with is a delay of a few weeks,” said Walke. “However, at the end of the year we are seeing demand and supply issues again. We can’t guarantee next day delivery due to transport issues and that is right across the board for all manufacturers.
“In a normal year we know what the market wants at various points of the year, but that is impossible to gauge at the moment. So, you try to keep as much stock as possible, so that product continues to flow out of the door.”
Obart Pumps continues to see high demand for its single phase product range. “The market is incredibly buoyant,” said McMutrie. “With the ongoing UK investment into infrastructure and construction projects that continues to filter down to the hire industry, the need for equipment continues. Our long term stock planning commitment is also helping to ensure we will be in a good position to supply both the market and demands from the weather during 2022.
“Pumps are often a real time immediate requirement, so ensuring a fast reliable service has helped the business remain successful during this time and leading up to our 50th anniversary next year.” n
‘‘
After discussions with some of our big hire customers, we
realised that a towable bowser wasn’t always needed
’’ Demon has been using LPG fuel, but says that battery technology is where power washers need to be.
Nov/Dec 2021 - Executive Hire News 31
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