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“ WHEN YOU LOOK AT SUSTAINABILITY NOW AND THE ESGs – THE NEW BUZZWORD – IT’S ALSO ABOUT CREATING AN ENVIRONMENT FOR CHANGE.”


OLIVIER DJOLOLIAN, CLOUDSTRATEX


SG is the new buzzword in finance and technology. It’s what keeps CEOs up at night. There is now huge


demand from employees, stakeholders, shareholders and consumers for businesses to be environmentally and socially responsible and to be able to demonstrate good corporate government. This goes much further than a mission statement – it needs to be reflected in ALL business decisions from the C-suite to the employees on the ground. What is your sustainability business


model? How can you demonstrate that you are making efforts to ensure your business is sustainable, has minimal impact on the environment, and adheres to standards around corporate responsibility, good employee governance, and operates with integrity? It is now one of the most


important criteria for millennials when considering a new company to work for, along with flexible working conditions and a sense of corporate purpose. The new talent that will be leaving school in the next five years are passionately interested in ESG criteria, in their shopping, leisure and employment opportunities. What’s more, it is not enough to


“woke wash” your company with a meaningless ESG statement or indulge in “greenwashing” where you claim your environmental policies are greater than they are. Companies large and small


are increasingly being expected to demonstrate in hard data what impact their ESG measures are making. This means your global mobility business needs to be examining how you manage your people, what impact your business has on the world, and what you can do better to measure and demonstrate your progress.


ESG – DOES IT MATTER TO A GLOBAL MOBILITY BUSINESS? The short answer is yes. If you are looking for investment, wanting to recruit and retain new employees, looking to expand and build your brand, protect your business reputation and build a future- proofed, resilient business, then ESG criteria need to be built into the DNA of your company. This is particularly the case for companies who are looking to recruit young people, who are keenly aware of the impact of companies on the


18


health


and sustainability of the


planet. It also matters if you want financiers and investors to lend you money. The market of impact investing is already large (worth US $714 billion according to GIIN, the Global Impacting Investing Network) and growing rapidly (it has grown 46% per annum over the last five years). Indeed, ESG has shown resilience


even during Covid times, and is now expected by shareholders and by regulators. Rather than seeing ESG as a burden, managers can seize it as an opportunity. It can be a great boost for your business if your ESG vision is managed well and is fully integrated with the purpose of your company. It can differentiate against competition and engage employees, leading to a more attractive brand to potential talent and a way of retaining existing employees. Already, large investors like pension funds are switching their holdings to sustainable


funds in order to


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