In Focus Risk
Highlights from the report
l This year's study gathered data from 269 platforms with reported operations in 2017. These 269 platforms were responsible for 519 unique data entries across 45 countries in Europe. The study shows that the total European
online alternative finance market (including the UK) grew by 36% to reach €10.44bn in 2017. The United Kingdom is still the largest
individual alternative finance market, albeit with a declining market share from 73% in 2016 to 68% in 2017. Excluding the UK from overall volume, the European online alternative-finance industry grew 63% from €2.06bn to €3.37bn in 2017. l France (€661.37m), Germany (€595.41m) and the Netherlands (€279.93m) remained the top three national markets for online alternative finance by market volume in Europe, excluding the United Kingdom. l For the fourth year in a row P2P consumer lending accounted for the largest market share of European alterative finance
June 2019
(excluding the UK). This model accounted for 41% of all volume and grew by 99.8% from €697m in 2016 to €1.39bn in 2017. l Online alternative finance for businesses across Europe continued to grow, providing €1.66bn to over 24,000 businesses. Overall, European business funding grew
by €534m, and raised funds for an additional 9,586 businesses. l Internationalisation of platforms is on the rise. In 2017, 88% of platforms reported some level of cross-border inflows, while 61% reported outflows. This represents a growth of 11% for platforms reporting cross-border inflows, and 17% growth for those reporting cross-border outflows. Despite growth in international orientation
of platforms, the extent of actual localisation of services, interface and brand remains limited. lWhile in 2016, models that were associated with larger volumes reported a higher level of change to their business model, the opposite trend was observed in 2017.
www.CCRMagazine.com For the top five model types by volume,
50% or more of platforms reported making no changes to their business model. Product innovation, however, was high across the board. l As was observed in the previous year, most innovation focused on improving the operational efficiency of platforms through process streamlining and automation, as well as optimising payment processing and customer verification. Additionally, as with last year, the
secondary research focus for platforms in Europe regards investment and development in customer service features, predominantly social media and promotional tools, community management, and CRM systems. l As regulatory regimes across Europe continue to develop, so to do the perceptions of platforms on the adequacy of these regulations. In general, while views are still divided overall, it appears that the level of approval has been increasing. CCR
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