less waste than virgin material. LCA tools run on huge databases
of industry-specific data, which someone has to research, compile and keep up-to-date. It’s a daunting prospect if you have to do it all manually and start from scratch. The aim of MarineShift360 is to provide a platform that is affordable and accessible to a wide range of marine businesses. 11th Hour Racing teamed up with
Into the Blue, a sustainability and sports marketing agency, to develop MarineShift360 – driven by the desire to bring major benefits to the recreational and performance marine industry. Into the Blue’s sustainability manager, Amy Munro, is project- managing the development of MarineShift360’s LCA tool: ‘We are actively developing this tool, alongside our pilot partners, so that we can equip the industry with the means to understand product sustainability,’ she says. ‘By gathering reliable data from each partner, we can develop a fully comprehensive database that supports a life cycle assessment tool tailored to the marine industry.’ The result is a bespoke LCA tool
from MarineShift360 that is designed to inform internal decision making, and produce robust and reliable data that companies can publicise, after acting on it, to showcase their green credentials. The key here is that the information gleaned from LCA informs design choices. The first step is for designers and decision-makers to have the information at hand. ‘The tool is designed to be
accessible to all users, equipping them with life cycle assessments to evaluate and compare materials and processes, investigate alternatives and drive innovation,’ Ms. Munro says. ‘This allows users to make informed, environmentally and economically sustainable choices by bringing whole-life thinking in at the design stage.’ A key strength of MarineShift360’s LCA tool is its versatility. It’s relevant
Life cycle assessment (LCA) is the key to a brighter future in which sailing achieves much more of its potential to be an inherently sustainable sport. To make this more easily achievable, 11th Hour Racing is funding the development of a life-cycle assessment tool that’s tailor-made for the marine industry – one key strength of the new LCA tool from MarineShift360 is unrivalled versatility
to a very wide range of companies: suppliers of raw materials like resin, paint, varnish and foam; powerboat and sailboat builders; sailmakers and rigging suppliers; and makers of most types of marine equipment. It doesn’t cover marine electronics at the time of writing, but that’s in the pipeline. So who is using it? The first wave
of pilot partners include RS Sailing, a major producer of sailing dinghies; the raw material suppliers Wessex Resins and Emkay Plastics; and Multiplast, the French hi-tech boatbuilder that has produced dozens of race-winning and record- breaking yachts. ‘A platform for businesses to
compare raw materials is a truly fantastic idea,’ says Emkay Plastics’ managing director, Steven King. ‘We’re excited to see what the future holds for this ambitious and important project. We want to make our customers and potential customers aware that our materials can be used in sustainable practice.’ Yann Penfornis, managing director
of Multiplast, says adopting LCA is a moral obligation. ‘We also believe it will be a legal obligation in future and this tool is a perfect way to stay ahead of official requirements,’ he says. The first build project using MarineShift360’s LCA tool will be a new Imoca 60, DMG Mori, for the Japanese skipper Kojiro Shiraishi. ‘We will then be able to compare the results during the construction of a future Imoca that we will potentially start next winter,’ he explains. The marine industry body ICOMIA is encouraging life cycle assessment
and World Sailing has set ambitious targets in its Sustainability Agenda 2030. ‘The build phase of a boat’s life accounts for a significant proportion of the environmental footprint,’ World Sailing’s sustainability programme manager, Dan Reading explains. ‘To address this, we have outlined the requirement for suppliers of new Olympic class boats and equipment to undertake LCA, which will be one of the factors that is considered in the selection process. This has already stimulated some manufacturers to review materials and processes. Applying LCA is the best quantitative approach to measure and reduce embodied environmental impact in the production phase. Ultimately, we can only mandate the use of an LCA tool for certain classes. We hope once the LCA tool is widely adopted within industry, sailors can spec a boat in line with their expectations relating to environmental footprint. It will reduce greenwashing and it will no longer be acceptable to call a boat ‘green’ just because it has a few solar panels.’ Dozens of companies are set to
join the MarineShift360 industry collaboration as the pilot roll-out gathers pace, with the full commercial launch of the tool expected in late 2019. Ultimately, its success will be driven partly by sailors themselves. The more we tell our sailmakers, boatbuilders and equipment suppliers that we want our sailing to be sustainable, and the more we ask them about the environmental footprint of the products they sell, the more likely they are to adopt it.
marineshift360.org
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