Bold flooring for new London hangout

DESIGNED by Amsterdam-based firm, Concrete, The Perception at W London is a new bar and lounge set in the heart of Soho. The venue features subtle, abstract

references to the brand and city’s love of fashion, music and design with a striking colour palette of black and gold, offset with chic pastels and rich reds. Hakwood flooring meshed perfectly

with the bar’s colour palette to give the bar itself a feeling of exclusivity. The bar mixes hints of a buzzy English pub with that of a sophisticated cocktail counter. “Our Teak flooring was selected for the

bar area, creating a radiating chevron pattern around the bar, which climbs the front of the bar itself. The use of this bold pattern is in line with the emerging trend of using more interesting and daring patterns to create eye-catching flooring designs,” Michiel van Pouderoijen, Hakwood consultant. Inspired by the theatre of the local

area, Hakwood bespoke red flooring was applied in a basket weave pattern to a revolving elevated seating area. At night, the platform is transformed into a glamorous dancefloor underneath a gigantic glitter ball.

Taking a twist on a classic at Point A Hotel

POINT A Hotel Shoreditch is the seventh property to open under the Queensway Group’s new brand. The contemporary interior features a host of art and creativity from the local vicinity, with illustrations and bespoke London-centric murals installed in all areas of the building. Amtico LVT flooring has been installed in

all 181 rooms as well as the hotel’s social spaces, which comprise a variety of lounges and a breakfast area. The bedrooms feature the Amtico First

collection in a Stripwood laying pattern, which maintains Point A Hotels’ design cues ensuring the new Shoreditch offering has a common theme with other properties. The flooring was specified in Rich Walnut to provide a warming environment for residents. Complementing the bold, loud and quirky

ethos of Shoreditch, the social spaces incorporate an angled staggered laying pattern with four products from the Signature collection. The flooring delivers highlights of vanilla, lightly limed grains and cooler browns – all designed to complement the contemporary styling of the social spaces. The striking finish is a twist on a classic approach. By taking a selection of four


Amtico Woods and staggering them irregularly, the Offset Plank laying pattern is created, elevating the flooring from a functional element to a feature of the room. Throughout the social spaces at Point A Shoreditch, this pattern was laid at 45 degrees to bring a unconventional yet interesting appeal to the area.

Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45